IPS - ESCE – DML
Permanent URI for this community
Browse
Browsing IPS - ESCE – DML by Title
Now showing 1 - 10 of 96
Results Per Page
Sort Options
- 4th international conference on quality innovation and sustainability (ICQIS 2023): book of abstractsPublication . Reis, João; Pinho, T.; Barbosa, Vítor; Barreto, Luís; Moreira, Sandrina Berthault; Pardal, Pedro; Nabais, João Lemos; Mata, Carlos; Mendes, Ana
- Uma abordagem de marketing para os pequenos produtores de vinhoPublication . Xara-Brasil, Duarte; Cravidão, Mário
- Achieving Transport Modal Split Targets at Intermodal Freight Hubs Using a Model Predictive ApproachPublication . Nabais, João; Negenborn, R. R.; Carmona Benítez, R. B.; Ayala Botto, M.The increase of international freight commerce is creating pressure on the existing transport network. Cooperation between the different transport parties (e.g., terminal managers, forwarders and transport providers) is required to increase the network throughput using the same infrastructure. The intermodal hubs are locations where cargo is stored and can switch transport modality while approaching the final destination. Decisions regarding cargo assignment are based on cargo properties. Cargo properties can be fixed (e.g., destination, volume, weight) or time varying (remaining time until due time or goods expiration date). The intermodal hub manager, with access to certain cargo information, can promote cooperation with and among different transport providers that pick up and deliver cargo at the hub. In this paper, cargo evolution at intermodal hubs is modeled based on a mass balance, taking into account hub cargo inflows and outflows, plus an update of the remaining time until cargo due time. Using this model, written in a state-space representation, we propose a model predictive approach to address the Modal Split Aware – Cargo Assignment Problem (MSA–CAP). The MSA–CAP concerns the cargo assignment to the available transport capacity such that the final destination can be reached on time while taking into consideration the transport modality used. The model predictive approach can anticipate cargo peaks at the hub and assigns cargo in advance, following a push of cargo towards the final destination approach. Through the addition of a modal split constraint it is possible to guide the daily cargo assignment to achieve a transport modal split target over a defined period of time. Numerical experiments illustrate the validity of these statements.
- An Empirical Study on the Impact of Brand Loyalty in Remembering SlogansPublication . Silveira, Paulo Duarte; Galvão, Susana C. BritoPurpose: This paper examines the influence of brand loyalty on the individuals’ capacity to recall and recognize brand slogans. Design/Methodology/Approach: Empirical quantitative research, gathering data via an online questionnaire among 370 costumers of three telecom B2C service providers in Portugal. Findings: In general terms, the influence of brand loyalty on the ability of the customers to recall and recognize slogans was not verified. Practical implications: For a brand interested in raising its slogan awareness, either by recall or recognition, the level of marketing efforts should not vary according to the customer loyalty degree. Originality/Value: The study contributes to the analysis of an influence not yet explored in the previous studies dedicated to improving slogans’ effectiveness.
- Archetypes and brand image: an international comparisonPublication . Haddad, Luiza; Hamza, Kavita; Xara-Brasil, DuarteAccording to Mark & Pearson (2012), the best way to create "emotional affinity" for brands is by using archetypal images. By embodying its essence, the brand receives a meaning that is shared across cultures and generates recognition (Siraj and Kumari, 2011). For its part, the use of archetypes allows marketing managers to guide the management of the meanings of their brands, depending on various elements, in particular their life cycle. This study aimed at identifying and classifying the archetypes built by three global brands: Apple, Nike and Nivea, based on the analysis of the company's communication on different types of media (corporate site, social networks and advertising) and verifying whether the vision that consumers have about the brand is aligned with the identified archetype or not. Based on a survey with 389 people in Portugal and in Brazil, and in both countries, the Apple brand presented a change in its archetype, because not only consumers did not see it as Outlaw, but also its communication was no longer focused on this personality. Nike has remained consistent since it leveraged with the slogan "Just Do It" and the striking advertisements that differed from the competition. However, it is seen as a "rebel" brand in Portugal, which does not happen in Brazil. On the other side, Nivea brand was allocated to the archetype of Caregiver, and there was no comparison, once we did not find any material to classify it in some archetype.
- Assessment of open-source ERP online solution in logistics education during and after covid-19Publication . Batista, Carlos; Catarino, João; Nabais, João Lemos; Pereira, Raquel
- As atitudes face às marcas de distribuidor e a sensibilidade ao preço / valor dos consumidores: estudo internacionalPublication . Feitosa, Thaissa Pimentel; Xara-Brasil, Duarte; Hayashi Jr, PauloNo presente trabalho, pretende-se compreender quais são as diferenças de atitude dos consumidores face à marca de distribuidor (MD) no varejo supermercadista e as justificativas desse evento por meio da análise das escalas de atitude, e da sensibilidade e consciência ao preço e valor. Em Portugal as MD têm uma quota seis vezes superior à brasileira (Nielsen, 2011). O questionário realizado mostra que cerca de 40% dos portugueses compram mais da metade de seus produtos, itens de MD, enquanto nenhum brasileiro apresentou esse comportamento. A percepção dos portugueses é mais favorável face às MD em face de características especificas dos consumidores, designadamente um menor nível de indulgência (Hofstede, Hofstede, & Minkov, 2010). Por outro lado, tendo como base a relação entre atititude MD e valor de uso e valor de troca do produto, foram testadas as hipóteses de que a atitude MD influencia positivamente tanto o valor de uso quanto o valor de troca dos produtos. Assim, conhecer melhor as atitudes e os valores que apoiam os consumidores auxiliam em um melhor entendimento e compreensão da percepção do valor de uso do produto e consequentemente, dos limites e posições de precificação do valor de troca. O modelo visto por meio do programa SmartPLS permite responder por 25% do construto valor de troca e por cerca de 18% para a questão do valor de uso.
- Bases de dados relacionais nas actividades de marketing de pequenas empresas enquanto instrumento de fidelização de clientes: seu potencial e princípios orientadoresPublication . Silveira, Paulo DuarteO objectivo-base deste artigo é demonstrar que a existência e a utilização de bases de dados relacionais de marketing podem e devem desempenhar um papel essencial ao nível da fidelização de clientes em pequenas empresas. Para tal, a metodologia que seguiremos consistirá numa abordagem descritiva teórico-prática que procurará: clarificar o que entendemos por bases de dados relacionais em marketing; explicar a importância actual da existência e da utilização dessas bases de dados, focando atenções no contexto da fidelização de clientes no caso de pequenas empresas e, consequentemente, propor alguns aspectos genéricos que a criação e gestão da maioria dessas bases de dados deverá conter e seguir em tais situações.
- Beyond the code: understanding professional users' perspectives on AI implementationPublication . Castro, Marcela; Lisboa, Leonardo; Barcaui, AndreWhile Artificial Intelligence (AI) has the potential to amplify economic productivity, and reduce expenses, it concurrently triggers investigations into the socially acceptable boundaries of its implementation. This study aims to promote a deeper comprehension of this issue by elucidating a better comprehension of actual AI usage for the professional proposes, the perceptions, the main risks, and the expectations for future usage on the lens of the professional users. The research commences with a descriptive and literature-driven exploration. Subsequently, it the foundational phase conducts an exploratory investigation via semi-structured interviews to managers and analysts who utilizes AI for professional purposes. Differentiation in usage was observed based on each participant's specific needs, ranging from text improvement to decision-making and programming. This study revealed patterns of usage, such as: perceptions, expectations, evaluations of AI's potential, as well as associated risks and concerns
- Brand archetypes and consumer perceptions along countries: an empirical approach based on Mark and Pearson frameworksPublication . Hanza, Kavita; Xara-Brasil, Duarte; Haddad, Luiza