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Does Uncertainty Boost Exports? A Study on the Effect of Innovation and Marketing Capabilities in a Small and Innovation-Intensive Sector
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Orientador(es)
Resumo(s)
The main goal of this research is to study the impact of uncertainty on export performance,
from a resource-based perspective. Despite the ample research on how economies behave during
periods of high uncertainty, there is still a poor understanding of how this affects smaller sectors,
particularly the most exposed to global competition. In this paper, we perform an evaluation of
export performance for the Portuguese pharmaceuticals sector (PPI), before and after a period of
considerable uncertainty. This study’s results show strong incremental performance gains, during
this period. It also confirmed the importance of marketing capabilities, innovation and networking
resources in developing international businesses.
Descrição
Palavras-chave
export performance innovation marketing capabilities pharmaceutical industry resource-based view uncertainty