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- The Importance of International Volunteering for the Tourist Destination Image: Case Study in Barcelos (Portugal)Publication . Santos, VascoThis research investigates the significant role of international volunteering, particularly through the European Solidarity Corps (ESC), in shaping the image of Barcelos as a tourist destination. The study specifically examines various volunteer programs in Barcelos, such as construction projects, teaching, and agricultural assistance. It focuses on the volunteers’ perceptions and motivations and on the impact of their experiences on the city’s touristic recognition. Using a mixed-methods approach, this research analyzes responses from electronic surveys with 92 former ESC volunteers and interviews with four local organizations that host these participants. The findings reveal that international volunteering through specific programs enhances Barcelos’ image as a welcoming, culturally rich, and civically engaged tourist destination. This research highlights the importance of integrating such initiatives into the city’s tourism management strategy, suggesting that such efforts can significantly enrich the tourist experience and the overall image of the destination. Furthermore, the study identifies areas for future research, including the need for a more in-depth analysis of the long-term impact of these volunteering activities on the local economy and cultural sustainability. The limitations of the study, such as the use of a convenience sample and the reliance on self-reported data, which may influence the results and their generalizability, are also discussed. In conclusion, this work provides valuable insights for tourism managers and policymakers, demonstrating how international volunteering can be a strategic component in enhancing the image of tourist destinations. Through careful and strategic management, Barcelos can continue to develop and promote its identity as a destination for solidarity tourism and cultural vibrancy.
- Performance Evaluation of Information Systems in Portuguese MunicipalitiesPublication . Pratas, Antonio; Sobreiro, Pedro; Martinho, DomingosThe success of organizations increasingly depends on the performance of their information systems, and public bodies are no exception. If the service provided to all of us, as citizens, depends on this performance, then it is essential that we can evaluate it. This research evaluates the performance of information sys tems in the Portuguese municipalities, applying the DeLone and McLean model, which is based on the perceptions of the systems’ users. The research is based on a self-administered questionnaire to a representative sample of Portuguese munici palities employees. The six dimensions of the model were: system quality, infor mation quality, service quality, utilization, user satisfaction and impacts. A seventh dimension - demographics - and its relationship with the original model were also analyzed. The results show that DeLone and McLean model is suitable for the Por tuguese municipalities context, and it was concluded that the system quality and information quality dimensions have a major effect on user satisfaction and inten tion to use/use, respectively. It was also found that the user satisfaction dimension has a strong effect, and the intention to use/use dimension has a moderate effect on Impacts. These results provide relevant information for decision-making related to the evolution of information systems in Portuguese municipalities, showing the importance of investing in the systems quality and the quality of the information produced.
- Cloud computing for big data analytics How cloud computing can handle procesing large amounts of data and improve real-time data analyticsPublication . Galego, Nuno Miguel Carvalho; Martinho, Domingos; Duarte, NelsonWith the increasing volume, velocity, and variety of data generated by various sources, big data has become a critical challenge for many organizations. Cloud computing provides an efficient and cost-effective solution to address the challenges of big data analysis. In this paper, we review the state-of-the-art cloud computing technologies for big data analysis, including cloud storage, cloud computing platforms, and cloud-based big data analytics tools. We also identify the major challenges and solutions for cloud-based big data Innovation.
- Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvementPublication . Santos, VascoThis paper segments a sample of 918 Porto wine cellars visitors based on their wine product involvement. A segmentation methodology was applied to the wine product involvement of wine tourists. Three clusters were identified with high, medium and low wine product involvement levels. The relevant theore tical contribution of this study was to provide new evidence of segmentation based on product involvement studies in the wine tourism market field in an area were empirical studies still remain scarce. The findings offer managerial implications regarding the wine tourists’ identification and how to better adapt the visits. This is also the first study demonstrating wine tourist profiling and segmentation specifically applied to involvement with the Porto wine product.
- Wine Tourism and Sustainability Awareness: A Consumer Behavior PerspectivePublication . Santos, VascoThe research on tourism is constant and unending; food and wine tourism research still represents a small part inside this wider field. Wine tourism and events are critical for sustainable development of rural areas. In this context, the emotional bond between the wine tourists the regions and the producers that they visit is created, not just through the wine as a product, but also through a set of hedonic features that are present in the visit and tasting experience. To reach the research objectives, a quantitative methodology was chosen. For this research a questionnaire was used and completed by wine cellar visitors and distributed to wine tourism facilities. An online questionnaire was applied in wine and wine tourism social network groups. To test the hypothesis, a structural equation modelling (SEM) was used has well as an importance–performance matrix analysis (IPMA) was also used for further exploration of the results. Results reveal that brand love and wine involvement are positively related to emotional satisfaction, evaluative satisfaction, and word-of-mouth (WOM) intention. Regarding the two dimensions of satisfaction (emotional and evaluative), only the second revealed a direct and indirect positive effect on WOM. From an interdisciplinary point of view, this paper presents insights for niche marketing (i.e., wine tourism, segmentation and brand management) and for local and sustainable development. Lastly, the research limitations and suggestions for future research are presented.
- Wine and wine tourism experience: a theoretical and conceptual reviewPublication . Santos, VascoAbstract Purpose – This paper aims to provide a theoretical and conceptual analysis of wine and wine tourism experiences evidencing the current state of the art and providing some directions for future research. Design/methodology/approach – The paper provides an in-depth literature review and content analysis of prior work. Findings – The experience focussed on wine and wine tourism requires further exploration. The boundaries of the wine and wine tourism experience were identified, together with highlights and strategic agenda for future actions. Originality/value – Based on some key prior literature on the topic of wine and tourism experience, future research directions and approaches were proposed.
- Towards a framework for the global wine tourism systemPublication . Santos, VascoPurpose – Wine tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide and urging the complex needed advances on wine tourism practices performance. This paper aims to develop a new framework strictly applied to the global wine tourism system, taking into account emerging and future constructs and dimensions that precede and consequence it. Design/methodology/approach – The systematic mapping study (SMS) was adopted as the selected research methodological approach, both to analyze and to structure a broad research field concerning methods, designs and research, focuses on the papers published in reliable academic databases such as Emerald, ProQuest, Sage, Science Direct, Scopus, Wiley, Web of Science, Taylor and Francis and Wiley were properly selected and analyzed. Findings – The following four dimensions were found to comprise the global framework of the wine tourism system: (1) support features (governance, public policies and economic investment; supply development; physical and capacity conditions; requirements of health safety; opinion makers and leaders: managers/ stakeholders/players/marketers and benchmarking and value chain); (2) innovation ecosystem (profile of the new generations of wine tourists; virtual and augmented reality: digital and hybrid wine events; smart wine tourism companies; digital channels and platforms: blogs, websites, applications; wine tourism creative activities for all [from kids to seniors] and sustainable and ecologic wine tourism practices); (3) wine tourism experience dimensions (storytelling; involvement; winescape; attachment; emotions and sensory) and (4) behavioural intentions (satisfaction; loyalty; and WoM). Research limitations/implications – The framework still needs to be empirically applied in wine tourism settings to enrich tourists’ robustness in cross-cultural wine tourism experiences, covering a wider spread of abroad wine tourism destinations and products. Practical implications – This framework is a useful tool and becomes vital to their continued success, as a key reference of wine tourism management and marketing. As a wine tourist’s visitation frequency plays a role in his/her travel motives, product and service quality of tour packages must be improved and monitored. Originality/value – This is the first research study to demonstrate the combined use of the main domains forming the wine tourism system within a global perspective, covering of the most critical aspects.
- Tourism towards Sustainability and Innovation: A Systematic Literature ReviewPublication . Santos, VascoIn this paper, we analyze the progress of tourism towards sustainability and innovation through a systematic literature review summarizing the last five years of research strictly focused on innovation and sustainability applied to tourism. This research comprises a range of theories, practices, methods, and results pursuing innovation and sustainability across different levels, stages, and drivers, and in many tourism contexts. Wide, in-depth, and structured analysis, evaluation, and examination (using the PRISMA and VOSviewer tools) of a final sample of 50 scholarly papers from 27 journals, published between 2017 and the first quarter of 2021, were undertaken. Current publications emphasize qualitative, quantitative, and mixed research methods, as well as statistical and econometric methods, such as descriptive statistics, factor analysis, and structural equation modeling. This study categorizes the four major topics identified, sustainability, innovation, sustainable development, and sustainable tourism, which comprised the contextual dimensions and relevant stages of the subject areas examined. This systematic literature review highlights advances and the significantly increasing overall number of papers over recent years. Currently, sustainability is in a more advanced state compared to innovation. The outcomes highlight that the indicators of sustainability and innovation still need further analysis within the tourism context. However, more concrete process indicators are needed for continuous improvement of the front-end of innovation and sustainable tourism. The results help in better understanding the sustainability and innovation process as applied to tourism. In particular, this study explores further direct linkages between sustainability and innovation and tourism, discussing and providing new future directions aligned with the closing remarks as well as a strategic agenda for future action post-COVID-19.
- The Role of Technologies in Relationship Management and Internal Marketing: a preliminary contributionPublication . Santos, VascoPurpose: The present study aims to understand the impact and the role of technologies in a hospital context, and in relationships management from an internal perspective (internal marketing). Based on a case study, the investigation also aims to analyze how internal communication is carried out between employees as well as employees and managers. Methodology: Following a qualitative approach, semi-structured interviews were conducted with five employees of the health institution (two nurses, a lawyer, a data analyst and a computer technician), and a focus group with eight employees also of Braga Hospital (four nurses, a computer technician, an administrative, an operational assistant, and a technical / administrative assistant). Originality: Connecting the notion of health information systems with the concepts of Internal Marketing, Internal Communication and Relationship Management, this study highlights, through a specific case, the way hospitals have tried to follow and adjust to both society’s evolution and exponential technological advance. Through investments at technological level, the goal is to facilitate health professional´s work and consequently the care provided to patients. Findings: Leadership management increasingly assumes responsibility, with special importance regarding management and internal marketing management (i.e. relationship between company and employees), which can promote feelings of affection, satisfaction, and loyalty at management teams’ level. Practical implications: This study contributed to the discussion and a better understanding of technology management, internal marketing/communication, and its importance in a hospital context, the reality of Braga Hospital, which can serve as a reference for other hospitals. Limitations: The present study followed an entirely qualitative approach, therefore its difficult the generalization of results since the sample was non-probabilistic and subject to a certain research context.
- The relationship between involvement, destination emotions and place attachment in the Porto wine cellarsPublication . Santos, VascoPurpose – This paper aims to measure the role of involvement, destination emotions and place attachment in the behavioural intentions of wine tourists when visiting Porto wine cellars. Design/methodology/approach – An interceptive survey was conducted with wine tourists during their visits to four Porto wine cellars. A convenience sample of 918 international visitors was obtained. A structural equation model using partial least squares analysis was used to test the hypothesis and the validity of the constructs and model. Findings – The structural model results indicated that wine tourists’ personal involvement and their wine involvement have a significant and direct influence on destination emotions and place attachment in Porto wine cellars during the visits, which determines their future behavioural intentions. Research limitations/implications – The generalizability of the results may be limited owing to the sample and the data collection method and the short time frame of the data gathering. Practical implications – There is a growing potential for researchers and managers to achieve benefits from the proposed model that will support the efforts for wine tourism theory and practice, such as brand positioning strategies and formulation of sharper marketing strategies. Originality/value – This is the first study to demonstrate the combined use of personal and wine involvement on destination emotions along with place attachment in a wine tourist behaviour context. This approach extends the scope into a wine tourism context because the combination of these three constructs has never been held in the area of wine tourism destinations.