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- EMPLOYER BRANDING: FROM THE TRADITIONAL PERSPECTIVE TO DIGITAL APPROACHPublication . Santos, Vasco; Pinto dos Reis, Isabel; Cardoso, Jorge Rio; Martinho, FilipaThis study performs a literature review into employer branding, from a traditional perspective to a current digital approach. As we are now living in a Digital Age, and the new work generations are already born digital it is crucial to find ways to communicate with them. Employer Branding concept, although it has been around for a few years, it is still a concept with a lot to explore, in the sense of strengthening the relationship between the departments that deal with it and, above all, the search for tools needed to disseminate it. This study intends to facilitate that path, by presenting an exhaustive literature review of both, concept and models of Employer Branding, as a way to promote the research in the area.
- Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining TalentPublication . Santos, Vasco; Pinto dos Reis, Isabel; Martinho, FilipaMost business enterprises are small and medium-sized enterprises (SMEs), and many of them are without a human resource and recruitment department. Thus, one of the challenges that organizations currently face is to find a strategy to retain and attract talent. To overcome this difficulty, enterprises must invest in employer branding policies and be aware of the factors that differentiate them from others when attracting employees. This study aims to develop an employer branding model applicable to SMEs, to increase and enhance the attraction and retention of talents. An exploratory approach based on a quantitative perspective was adopted to develop an employer branding model applied to SMEs, with two major reference employer branding models and frameworks used as the main support. The model of employer branding was applied to SMEs regarding four dimensions, whereby essential questions are asked, namely (1) organizational culture (e.g., do employees have a job description aligned with the corporate culture?), (2) company strategy (e.g., what is the strategy if business volume decreases?), (3) company reputation (e.g., how do you perceive and treat negative feedback?), and (4) reward systems (e.g., do you feel that your employees are motivated intrinsically or extrinsically or both?), ordered by layers based on a logical sequence. The new proposed model is expected to serve as a useful strategic tool and as a basis for attracting, retaining and managing talent, specifically in the SMEs context. This new model provides a set of strategic and competitiveness benefits for SMEs, while contributing to making enterprises more profitable. The model also contributes to SMEs having a better image and reputation, enabling them to stand out from others in the war for talent.
- Ethics and Sustainability in Hospitality Employer BrandingPublication . Santos, Vasco; Pinto dos Reis, Isabel; Martinho, FilipaTourism is currently one of the main sectors of profit for the worldwide economy. This study aims to explore ethics and sustainability in employer branding applied in the hotel industry, which is intended to correlate these very current and little-explored themes. This study aims to explore the investigation of these concepts that have grown, especially in the area of tourism and hospitality, as a way to better understand how the hotel sector can improve and develop strategic tools to achieve organisational success and capture the best talent. Methodologically, a Delphi method (three rounds) was performed through 26 participants recognised as experts of three major associations within the hotel industry in Portugal. As the main outcome, this research validated the Ethics and Sustainability in Hospitality Employer Branding Model, comprising three dimensions (HRM and EB Practices; Factors of business ethics and environmental sustainability; and Advantages of UH in implementing the EB strategy and RS communication) and underlying categories. Findings and practical implications to management are presented.
- Ethics and Sustainability in Hospitality Employer BrandingPublication . Santos, Vasco; Pinto dos Reis, Isabel; Sampaio, Marta Correia; Martinho, FilipaTourism is currently one of the main sectors of profit for the worldwide economy. This study aims to explore ethics and sustainability in employer branding applied in the hotel industry, which is intended to correlate these very current and little-explored themes. This study aims to explore the investigation of these concepts that have grown, especially in the area of tourism and hospitality, as a way to better understand how the hotel sector can improve and develop strategic tools to achieve organisational success and capture the best talent. Methodologically, a Delphi method (three rounds) was performed through 26 participants recognised as experts of three major associations within the hotel industry in Portugal. As the main outcome, this research validated the Ethics and Sustainability in Hospitality Employer Branding Model, comprising three dimensions (HRM and EB Practices; Factors of business ethics and environmental sustainability; and Advantages of UH in implementing the EB strategy and RS communication) and underlying categories. Findings and practical implications to management are presented.
- Atas do ecI2ES´17 - III Encontro Científico da I2ESPublication . Martinho, Domingos; Martinho, Filipa; Veiga, Rui
- Atas do V Encontro Científico da UI&D (ecUI&D´19)Publication . Martinho, Filipa; Santos, Vasco; Martinho, Domingos
- Atas do VI Encontro Científico da UI&D (ecUI&D´20)Publication . Martinho, Domingos; Martinho, Filipa
- Atas do VIII Encontro Científico da UI&D (ecUI&D´22)Publication . Martinho, Domingos; Martinho, Filipa
- Atas do VII Encontro Científico da UI&D (ecUI&D´21)Publication . Martinho, Domingos; Martinho, Filipa