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EMPLOYER BRANDING: FROM THE TRADITIONAL PERSPECTIVE TO DIGITAL APPROACH
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| 542.48 KB | Adobe PDF |
Orientador(es)
Resumo(s)
This study performs a literature review into employer branding, from a
traditional perspective to a current digital approach. As we are now living in a Digital Age,
and the new work generations are already born digital it is crucial to find ways to
communicate with them. Employer Branding concept, although it has been around for a few
years, it is still a concept with a lot to explore, in the sense of strengthening the relationship
between the departments that deal with it and, above all, the search for tools needed to
disseminate it. This study intends to facilitate that path, by presenting an exhaustive literature
review of both, concept and models of Employer Branding, as a way to promote the research
in the area.
Descrição
Palavras-chave
Employer Branding Digital Age Human Resources Department