IPS - ESCE – DML - Capítulos em livros
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- A comprehensive literature review on the influence of artificial intelligence on consumer engagement and brand loyalty in digital marketing.Publication . Rosário, Albérico Travassos; Cruz, RuiThis literature review synthesizes key findings from recent studies examining the impact of artificial intelligence (AI) technologies on consumer engagement, brand loyalty, and digital marketing strategies. Utilizing frameworks such as affordance theory, social identity theory, and delegation theory, these studies reveal how AI influences brand perception, consumer trust, and purchase behavior across various sectors, including finance, retail, and tourism. The review highlights how specific AI features, such as anthropomorphism, interactivity, and personalization, enhance user experience, fostering brand identification and loyalty. However, ethical concerns regarding data privacy, customer manipulation, and authenticity are also noted as challenges within the AI- driven marketing landscape. By consolidating these insights, this review provides a theoretical and practical foundation for future research on AI's role in consumer behavior and offers strategic considerations for marketing professionals in the digital age
- Artificial intelligence in marketing: a literature review on ethical implications and managerial strategiesPublication . Rosário, Albérico Travassos; Cruz, Rui; Andrade, LuísThis literature review analyzes current research on artificial intelligence (AI) in marketing, focusing on ethical considerations and managerial applications. Recent studies cover a range of AI applications, including customer engagement, personalization, and brand loyalty, alongside the ethical challenges AI poses, such as data privacy, transparency, and fairness. The review identifies core theoretical frameworks such as social identity theory and affordance theory that underpin these discussions. Findings highlight that while AI can enhance consumer experiences and drive brand loyalty, it also requires ethical oversight to ensure responsible data.
- Luxury in transition: embracing new consumer trends and market dynamicsPublication . Rosário, Albérico Travassos; Aleem, AihoorThe luxury goods market has grown significantly in recent years, driven by rising disposable incomes, global travel, and the aspirational buying behaviours of emerging markets. However, this growth presents chal lenges and opportunities for luxury brands. The evolving consumer base is younger, more diverse, and digitally savvy, demanding personalized experiences and valuing sustainability. This shift forces brands to adapt quickly. Counterfeiting and brand dilution also threaten the exclusivity of luxury goods, while economic uncertainties and political tensions impact consumer spending. Still, there are opportunities: e-commerce and digital marketing provide new ways to reach global audiences, and innovation in tech and sustainability can help brands stand out. Those that navigate these challenges and embrace new trends will thrive. A systematic review of 48 academic documents on luxury brands and their consumption from the Scopus database is planned
- Assessment of open-source ERP online solution in logistics education during and after covid-19Publication . Batista, Carlos; Catarino, João; Nabais, João Lemos; Pereira, Raquel
- Simulation Library for sustainable transport decisions in supply chainsPublication . Batista, Carlos; Nabais, João Lemos; Pereira, Raquel
- Improving urban food markets as a local sustainable meeting pointPublication . Xara-Brasil, Duarte; Pardal, Pedro; Cordeiro, João Pedro Pina; Carvalho, Luísa Margarida CagicaUrban food markets are considered as catalyzers of regional development and central places for promoting sustainability through the short cycles between the farm and the plate. This paper aims to identify mechanisms for improving the performance of an urban food market, considering an extended internal and external analysis. This includes competitive pressure and opportunities and their specific constraints on maximizing its relations with the region's inhabitants and simultaneously promoting the local economy and sustainable behaviors and policies in the community. This is a case study carried out using a qualitative approach with different key players from one of the most important fish markets in the world – Mercado do Livramento in Setúbal (Portugal). The conclusions reinforce the need to preserve its authenticity, through the attraction, satisfaction, and improvement of loyalty rates of local customers, while also reaching a different public and increasing its regional, national, and international attractiveness. To a large extent, this action will involve investing in improving the value proposition of merchants and promoting exclusive experiences, focused on products and people, which is in line with the goals of sustainable development.
- Learning marketing in a multicultural context: a pedagogical case studyPublication . Xara-Brasil, Duarte; Carvalho, Manuela; Nunes, Sandra Cristina DiasThere has been an increasing degree of internationalization of several higher education institutions mainly under the ERASMUS context. Those mobility programs bring important gains in terms of students’ competences to the Higher Education Institutions and to the employers, but there are also many constraints associated with the student’s mobility process. The Setubal Brand Management is a multicultural pedagogical project that also promotes interpersonal skills and encourages a greater integration in the region and with local students. It includes students with diverse educational and cultural backgrounds. In this chapter, several specific pedagogical approaches were taken into account, such as: development of specific contents; implementation of different team-building actions; the inclusion of facilitating elements of communication; and the constitution of multicultural groups. A critical analysis of student perceptions and the sharing of the project with colleagues and with the academic community allowed implementation of several improvements.
- Os destinos turísticos e a influência da marcaPublication . Duarte, Isabel; Xara-Brasil, Duarte; Nunes, Sandra Cristina Dias; Correia, Anabela
- Wines of Portugal - Live Business Case: práticas pedagógicas em contexto internacionalPublication . Xara-Brasil, Duarte; Hanza, KavitaO Live Business Case – Wines of Portugal foi desenvolvido e aplicado em contexto internacional e pretendeu partilhar com os alunos de MBA no Brasil um problema presente sentido por uma organização portuguesa na abordagem ao mercado Brasileiro. O formato pedagógico incluiu a conceção de um documento escrito e a dinamização de uma sessão, presencial – em São Paulo - e de participações a partir de Portugal, através de videoconferência. Os alunos pesquisaram, questionaram, propuseram e discutiram as suas soluções, obtendo feedback do seu desempenho pelos professores e pela organização. Obtiveram-se excelentes respostas – propostas dos alunos - e os inquéritos pedagógicos mostraram grande satisfação por parte destes alunos envolvidos, evidenciando o potencial desta pratica pedagógica e das parcerias entre pesquisadores e instituições de ensino superior.
- A Novel Predictive Control Based Framework for Optimizing Intermodal Container Terminal OperationsPublication . Nabais, João; Negenborn, R. R.; Ayala Botto, MiguelDue to the increase in world-wide containerized cargo transport port authorities are facing considerable pressure to increase effi- ciency of existing facilities. Container vessels with 18, 000 TEUs (twentyfoot equivalent units) are expected soon to create high flow peaks at container terminals. In this paper we propose a new framework for managing intermodal container terminals, based on the model predictive control methodology. A model based on queues and container categorization is used by a model predictive controller to solve the handling resource allocation problem in a container terminal in an optimal way, while respecting constraints on resource availability. The optimization of the operations is performed in an integrated way for the whole terminal rather than only for an individual subprocess. Containers are categorized into empty and full containers, and divided in classes according to their final destination. With more detailed information available, like container fi- nal destination, it is possible to establish priorities for the container flows inside the terminal. The order in which the container classes should be loaded into a carrier can now be addressed taking into account the carrier future route. The model ability to track the number of containers per class makes this framework suitable for describing terminals integrated in an intermodal transport network and a valuable tool for coordinating the transport modal shift towards a more sustainable and reliable transport. The potential of the proposed framework is illustrated with simulation studies based on a high-peak flow scenario and for a long-term scheduled scenario.