IPS - ESCE – DML - Capítulos em livros
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- Artificial intelligence in marketing: a literature review on ethical implications and managerial strategiesPublication . Rosário, Albérico Travassos; Cruz, Rui; Andrade, LuísThis literature review analyzes current research on artificial intelligence (AI) in marketing, focusing on ethical considerations and managerial applications. Recent studies cover a range of AI applications, including customer engagement, personalization, and brand loyalty, alongside the ethical challenges AI poses, such as data privacy, transparency, and fairness. The review identifies core theoretical frameworks such as social identity theory and affordance theory that underpin these discussions. Findings highlight that while AI can enhance consumer experiences and drive brand loyalty, it also requires ethical oversight to ensure responsible data.
- Assessment of open-source ERP online solution in logistics education during and after covid-19Publication . Batista, Carlos; Catarino, João; Nabais, João Lemos; Pereira, Raquel
- A comprehensive literature review on the influence of artificial intelligence on consumer engagement and brand loyalty in digital marketing.Publication . Rosário, Albérico Travassos; Cruz, RuiThis literature review synthesizes key findings from recent studies examining the impact of artificial intelligence (AI) technologies on consumer engagement, brand loyalty, and digital marketing strategies. Utilizing frameworks such as affordance theory, social identity theory, and delegation theory, these studies reveal how AI influences brand perception, consumer trust, and purchase behavior across various sectors, including finance, retail, and tourism. The review highlights how specific AI features, such as anthropomorphism, interactivity, and personalization, enhance user experience, fostering brand identification and loyalty. However, ethical concerns regarding data privacy, customer manipulation, and authenticity are also noted as challenges within the AI- driven marketing landscape. By consolidating these insights, this review provides a theoretical and practical foundation for future research on AI's role in consumer behavior and offers strategic considerations for marketing professionals in the digital age
- Os destinos turísticos e a influência da marcaPublication . Duarte, Isabel; Xara-Brasil, Duarte; Nunes, Sandra Cristina Dias; Correia, Anabela
- Flexible discrete time state space model for canal pools.Publication . Nabais, João; Ayala Botto, MiguelWater is a vital resource for mankind used in activities such as agriculture, industry and domestic activity. Irrigation is one of the most consuming water resources in human activity. Irrigation canals are characterized for being spatially distributed crossing different administrative regions. As water is becoming a scarce and valuable resource, efficient engineering water conveyance networks are required. In this paper a discrete state space for modeling openchannels is presented. The well known Saint-Venant equations are first linearized for a steady state and then discretized using the Preissmann scheme. The resulting model is shown to be computational simple and flexible to accommodate different type of boundary conditions, in flow, water depth or hydraulic structures dynamics, which are important features for modeling complex water conveyance systems. The hydraulic model also offers monitoring ability along the canal axis and can therefore be integrated in fault diagnosis and tolerant control strategies. The model is validated with experimental data from a real canal property of the Evora University.
- Hierarchical Model Predictive Control for Multi-Commodity Transportation NetworksPublication . Nabais, João; Negenborn, R. R.; Carmona Benítez, R. B.Transportation networks are large scale complex systems spatially distributed whose objective is to deliver commodities at the agreed time and at the agreed location. These networks appear in different domain fields, such as communication, water distribution, traffic, logistics and transportation. A transportation network has at the macroscopic level storage capability (located in the nodes) and transport delay (along each connection) as main features. Operations management at transportation networks can be seen as a flow assignment problem. The problem dimension to solve grows exponentially with the number of existing commodities, nodes and connections. In this work we present a Hierarchical Model Predictive Control (H-MPC) architecture to determine flow assignments in transportation networks, while minimizing exogenous inputs effects. This approach has the capacity to keep track of commodity types while solving the flow assignment problem. A flow decomposition of the main system into subsystems is proposed to diminish the problem dimension to solve in each time step. Each subsystem is managed by a control agent. Control agents solve their problems in a hierarchical way, using a so-called push-pull flow perspective. Further problem dimension reduction is achieved using contracted projection sets. The framework proposed can be easily scaled to network topologies in which hundreds of commodities and connections are present.
- Improving urban food markets as a local sustainable meeting pointPublication . Xara-Brasil, Duarte; Pardal, Pedro; Cordeiro, João Pedro Pina; Carvalho, Luísa Margarida CagicaUrban food markets are considered as catalyzers of regional development and central places for promoting sustainability through the short cycles between the farm and the plate. This paper aims to identify mechanisms for improving the performance of an urban food market, considering an extended internal and external analysis. This includes competitive pressure and opportunities and their specific constraints on maximizing its relations with the region's inhabitants and simultaneously promoting the local economy and sustainable behaviors and policies in the community. This is a case study carried out using a qualitative approach with different key players from one of the most important fish markets in the world – Mercado do Livramento in Setúbal (Portugal). The conclusions reinforce the need to preserve its authenticity, through the attraction, satisfaction, and improvement of loyalty rates of local customers, while also reaching a different public and increasing its regional, national, and international attractiveness. To a large extent, this action will involve investing in improving the value proposition of merchants and promoting exclusive experiences, focused on products and people, which is in line with the goals of sustainable development.
- Learning marketing in a multicultural context: a pedagogical case studyPublication . Xara-Brasil, Duarte; Carvalho, Manuela; Nunes, Sandra Cristina DiasThere has been an increasing degree of internationalization of several higher education institutions mainly under the ERASMUS context. Those mobility programs bring important gains in terms of students’ competences to the Higher Education Institutions and to the employers, but there are also many constraints associated with the student’s mobility process. The Setubal Brand Management is a multicultural pedagogical project that also promotes interpersonal skills and encourages a greater integration in the region and with local students. It includes students with diverse educational and cultural backgrounds. In this chapter, several specific pedagogical approaches were taken into account, such as: development of specific contents; implementation of different team-building actions; the inclusion of facilitating elements of communication; and the constitution of multicultural groups. A critical analysis of student perceptions and the sharing of the project with colleagues and with the academic community allowed implementation of several improvements.
- LogoplastePublication . Xara-Brasil, Duarte
- Luxury in transition: embracing new consumer trends and market dynamicsPublication . Rosário, Albérico Travassos; Aleem, AihoorThe luxury goods market has grown significantly in recent years, driven by rising disposable incomes, global travel, and the aspirational buying behaviours of emerging markets. However, this growth presents chal lenges and opportunities for luxury brands. The evolving consumer base is younger, more diverse, and digitally savvy, demanding personalized experiences and valuing sustainability. This shift forces brands to adapt quickly. Counterfeiting and brand dilution also threaten the exclusivity of luxury goods, while economic uncertainties and political tensions impact consumer spending. Still, there are opportunities: e-commerce and digital marketing provide new ways to reach global audiences, and innovation in tech and sustainability can help brands stand out. Those that navigate these challenges and embrace new trends will thrive. A systematic review of 48 academic documents on luxury brands and their consumption from the Scopus database is planned