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Publication
A assessoria mediática na comunicação autárquica: o caso da Câmara Municipal de Proença-a-Nova e os media regionais
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| 3.79 MB | Adobe PDF |
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Abstract(s)
As autarquias procuram no jornalismo local e regional aumentar a sua influência junto das populações, pretendendo ter visibilidade junto dos munícipes e destaque na região, minimizando a oposição e as opiniões negativas. Esse trabalho está a cargo dos gabinetes de comunicação e, em particular, da área de assessoria de imprensa, que trabalham para que a autarquia tenha uma boa imagem.
Neste relatório de estágio abordamos as temáticas da comunicação autárquica, das relações públicas, da assessoria de imprensa e do jornalismo local e regional. De seguida, descrevemos as atividades que foram desenvolvidas num período de estágio realizado no Gabinete de Comunicação e Promoção Turística da Câmara Municipal de Proença-a-Nova.
A nível metodológico, foram também realizadas entrevistas semi-diretivas, que exploram quer as perspetivas da autarquia e do respetivo gabinete de comunicação, quer as de jornalistas, tendo sido ainda efetuada uma análise de conteúdo relativa a algumas notas de imprensa enviadas pelo gabinete e a notícias produzidas pela imprensa local e regional, a partir daquelas, de forma a procurar perceber em que medida a assessoria de imprensa representa uma mais-valia para o jornalismo local e regional e a tentar avaliar “o peso” das notas na produção jornalística.
The autarchies look for their influence on populations in local and regional journalism, wanting to have visibility among the residents and featured in the region, nullifying all the opposition and negative opinions. That work is done by the press officers and the communication bureaus that work so that the autarchy has a good image. The intern ship report we approached the thematic of municipal communication the public relations, the press office, and the local and regional journalism. We describe all the activities that were performed in an internship period on the Communication and Tourism Promotion Bureau in the City Hall of Proença-a-Nova. At the methodological level were performed semi-directives interviews that explore both the perspectives of the local autarchy and its communication bureau, as well as from the journalists, having been made an analysis to the content of some press releases, made by the communication bureau and news produced by the local and regional press, from those, in order to know in what way the press office represents an asset to the local and regional journalism and trying to evaluate “the weight” of the journalistic production notes.
The autarchies look for their influence on populations in local and regional journalism, wanting to have visibility among the residents and featured in the region, nullifying all the opposition and negative opinions. That work is done by the press officers and the communication bureaus that work so that the autarchy has a good image. The intern ship report we approached the thematic of municipal communication the public relations, the press office, and the local and regional journalism. We describe all the activities that were performed in an internship period on the Communication and Tourism Promotion Bureau in the City Hall of Proença-a-Nova. At the methodological level were performed semi-directives interviews that explore both the perspectives of the local autarchy and its communication bureau, as well as from the journalists, having been made an analysis to the content of some press releases, made by the communication bureau and news produced by the local and regional press, from those, in order to know in what way the press office represents an asset to the local and regional journalism and trying to evaluate “the weight” of the journalistic production notes.
Description
Keywords
Comunicação autárquica Relações públicas Assessoria de imprensa Jornalismo local e regional Câmara Municipal de Proença-a-Nova Autarchy communication Public relations Press office Local and regional journalism City Hall of Proença-a-Nova