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O Banco de Beja no Apoio ao Desenvolvimento
Publication . Barbas, Dina; Moreira de Carvalho, Rui
Este trabalho analisa "O Banco de Beja no apoio ao desenvolvimento ". O Alentejo, em 2023, era sede de onze instituições financeiras que teimam em cumprir o propósito que esteve na sua criação: apoiar a inclusão. A Caixa de Crédito Agrícola Mútuo (CCAM) do Alentejo Sul, sediada em Beja, suportada nos princípios da banca cooperativa, como a solidariedade, o apoio comunitário e a democracia organizativa tem excelentes indicadores económico-financeiras, cria emprego local e mantém o atendimento de proximidade nas suas agências, em locais de os bancos de teor acionista tendem a encerrar balcões.
A investigação insere-se no contexto de crises como a financeira de 2008-9, a económica de 2011-13 e a pandémica de COVID-19 de 2020-22. Nestas, estes bancos regionais destacaram-se pela sua relevância de instituições resilientes e focadas no apoio ao tecido socioeconómico do seu território. Investigamos a resiliência da CCAM Alentejo Sul em comparação com os bancos de teor acionista, nomeadamente no seu compromisso com o progresso regional suportado na base da pirâmide social: as pequenas e médias empresas.
O modelo de investigação foi o qualitativo, com estudo de caso, enriquecido com a entrevista ao administrador executivo da CCAM do Alentejo Sul.
Foi observada a resiliência do modelo de governance cooperativo do banco, baseada numa governança suportada em membros da comunidade, na promoção local de empreendedorismo, na identificação e difusão de talento e para a coesão social da região.
A CCAM consegue adaptar-se às necessidades específicas da comunidade, promovendo o acesso ao crédito, a poupança, a segurança e literacia financeira e apoio à população mais idosa, para além de disponibilizar competências no desenvolvimento do setor agrícola. Desta forma, a CCAM Alentejo Sul emerge como um exemplo robusto de elevador social e económico sustentável, responsável e inclusivo.
O recurso ao neuromarketing por parte das marcas em contexto digital - A influência da cor nos sites de e-commerce
Publication . Silva, Kaenatom; Lopes, Paula
O neuromarketing é um campo emergente que explora a ligação entre o subconsciente e a
faceta emocional do consumidor a uma marca. Nos últimos anos, tem ganho relevância
devido ao potencial demonstrado e aos avanços no marketing digital, permitindo uma
abordagem mais precisa e eficaz na criação de estratégias de captação e fidelização de
clientes. A pandemia de COVID-19 acelerou esta transformação, tornando os
consumidores mais dependentes dos ambientes digitais. O distanciamento social
impulsionou a atividade nas redes sociais e nas plataformas de e-commerce, alterando
estilos de vida, atitudes e perceções. O consumo tornou-se mais individual e impulsivo,
muitas vezes guiado por estímulos visuais e emocionais, como o design das páginas, a
organização dos produtos e, sobretudo, as cores utilizadas nas lojas online. Neste contexto,
este estudo analisa a opinião de profissionais de marketing e e-commerce sobre a aplicação
do neuromarketing. As entrevistas realizadas sugerem que, embora haja uma consciência
crescente sobre a importância das cores e outros estímulos sensoriais no comportamento
do consumidor, ainda existe a necessidade de aprofundar conhecimentos sobre a forma
como o neuromarketing pode ser aplicado de forma estratégica no e-commerce. A
otimização da experiência do utilizador, aliada ao conhecimento sobre processos
neurológicos, pode representar um diferencial competitivo para as marcas, ajudando a
influenciar decisões de compra e a fortalecer a relação entre consumidores e empresas.
Considering Participant Observation Methods for Nursing Qualitative Research
Publication . Costa, Ana Inês Lourenço da; Rosa, Maria da Luz Jansénio Monteiro de Almeida Fonseca; Diogo, Paula Manuela Jorge
Observation is used as a research technique and the selection of the appropriate type depends on the research question and the paradigm underlying each study. The degree of participation and involvement of a nurse researcher varies according to the nature of the setting and the research question. The objective is to reflect on the experience in applying observational techniques in nursing qualitative research. We report on the experience of using 14 observations of interactions between nurse-childparents in a nursing appointment in a healthcare center. This data collection allowed identification of advantages and limitations in the nurse-child-parent interaction processes, in a healthcare center. We argue that advantages of observation can include overcoming the divergence between what participants say and what they do; capturing the emotional dimension cultivated within the natural environment; f lexibility and non-intrusiveness if the researcher gives time to develop a relationship with the participants. Doing observations requires significant time in the natural context, through sustained presence, building trust, and becoming integrated into the context before the research begins. In interpretive and naturalistic qualitative research observational techniques continue to offer a method that can be used alone or conjugated with other data collection techniques.
Effects of physical exercise in reducing caregivers burden: a systematic review
Publication . Cardoso, Carla; Lumini Landeiro, Maria José; Martins, Teresa
Background and aim: Caring for someone can be physically and psychologically
demanding, predisposing caregivers to muscle injuries, fatigue, exhaustion,
depression, anxiety, and burnout. The literature suggests several approaches
to reducing caregiver burden, one of which is physical exercise. The aim
of this systematic review was to analyze the eectiveness of exercise-based
programs or muscle relaxation in reducing caregiver burden and stress among
family caregivers.
Method: A systematic literature review was conducted following the PRISMA
guidelines. The search was performed in the Web of Science, Cochrane Library
and Scopus databases and through the EBSCOhost aggregator (CINAHL Plus,
MEDLINE, and SportDiscus). Studies were selected based on the PICODacronym.
Results: Eleven randomized controlled trials (RCTs) and two other experimental
studies were included. The reviewed programs encompassed aerobics,
strengthening, and muscle relaxation exercises, delivered by various
professionals in diverse settings, such as caregivers’ homes, gyms, and hospital
environments. Although the programs varied in type, duration, and structure,
the majority of the studies demonstrated positive eects on caregivers’ physical
and psychological well-being, along with reductions in burden and stress.
Conclusion: The results suggest that physical exercise interventions are eective
in reducing caregiver burden and stress, while also enhancing overall well-
being. Future strategies should emphasize the importance of raising awareness
among caregivers about adopting healthy lifestyles, with a particular focus on
regular physical activity, as a means of relaxation and self-care. To maximize
the eectiveness of these interventions, incorporating flexible, home-based
components and engaging multidisciplinary teams could enhance accessibility,
adherence, and impact.
Effects of time-restricted eating on body composition, biomarkers of metabolism, inflammation, circadian system and oxidative stress in overweight and obesity: an exploratory review
Publication . Lages, Marlene; Carmo-Silva, Sara; Barros, Renata; Guarino, Maria Pedro
Obesity is a chronic, complex and multi-factorial condition with an increasing prevalence worldwide. Irregular eating schedules might be a contributing factor to these numbers through the dysregulation of the circadian system. Time-restricted eating (TRE), an approach that limits eating windows, has been studied as a strategy to treat obesity, aligning eating occasions with metabolic circadian rhythms. This review aims to provide an overview of the impact of TRE protocols on metabolic, inflammatory, oxidative stress and circadian rhythm biomarkers in people with overweight or obesity. Most studies report significant weight loss following TRE protocols. While glucose levels decreased in nearly all TRE interventions, only a few studies demonstrated statistically significant differences when compared to the control groups. The findings for c-reactive protein and TNF-α were inconsistent, with limited significant differences. Changes in lipid profile changes were variable and generally did not reach statistical significance. Both 4-hour and 6-hour TRE interventions significantly reduced 8-isoprostane levels. Additionally, TRE significantly altered clock gene expression, as well as that of genes associated with metabolic regulation in subcutaneous adipose tissue. While the evidence is still inconsistent, limiting eating to a consistent daily window of 8 to 12 h can improve insulin sensitivity, reduce blood glucose, cholesterol and triglyceride levels and promote weight loss.These effects are likely attributable to both direct metabolic impacts and indirect benefits from
weight loss and improved dietary habits. However, data on circadian, inflammatory and specific metabolic biomarkers remain scarce and occasionally contradictory, highlighting the need for further research on these interventions.