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Publication
Estratégias semióticas: a tríade - sugestão, sedução, persuasão - nos cartazes político-partidários do PREC
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Advisor(s)
Abstract(s)
A presente investigação tem como objetivo compreender a forma
como a tríade - sugestão, sedução e persuasão - se manifesta nos
elementos visuais dos cartazes político-partidários do Processo
Revolucionário em Curso (PREC). A metodologia utilizada nesta
investigação diz respeito à Semiótica de Charles Sanders Peirce. Este
estudo foi conduzido em dois planos. No plano teórico, foi elaborado
um enquadramento teórico sobre a contextualização histórica do
PREC e a comunicação política. No plano metodológico, apresenta se a Semiótica de Peirce, analisando-se os cartazes político partidários na relação signo-objeto, dos pontos de vista qualitativo icónico, singular-indicativo e convencional-simbólico. Com esta
investigação conclui-se que, através dos elementos visuais, a
componente tríade - sugestão, sedução e persuasão – se manifesta
em todos os cartazes político-partidários do PREC analisados.
The present investigation aims to investigate the way in which the triad suggestion, seduction and persuasion is manifested in the visual elements of the political-partisan posters of the Processo Revolucionário em Curso (PREC). The methodology used in this investigation concerns Charles Sanders Peirce's Semiotics. This study was conducted in two plans. At the theoretical level, a theoretical framework was prepared on the historical contextualization of PREC and political communication. At the methodological level, Peirce's Semiotics is presented, analyzing the political-partisan posters in the sign-object relationship, from the qualitative-iconic, singular-indicative and conventional-symbolic points of view. With this investigation, it is concluded that, through the visual elements, the triad component - suggestion, seduction and persuasion - is manifested in all the analyzed PREC political posters.
The present investigation aims to investigate the way in which the triad suggestion, seduction and persuasion is manifested in the visual elements of the political-partisan posters of the Processo Revolucionário em Curso (PREC). The methodology used in this investigation concerns Charles Sanders Peirce's Semiotics. This study was conducted in two plans. At the theoretical level, a theoretical framework was prepared on the historical contextualization of PREC and political communication. At the methodological level, Peirce's Semiotics is presented, analyzing the political-partisan posters in the sign-object relationship, from the qualitative-iconic, singular-indicative and conventional-symbolic points of view. With this investigation, it is concluded that, through the visual elements, the triad component - suggestion, seduction and persuasion - is manifested in all the analyzed PREC political posters.
Description
Keywords
Semiótica Comunicação política Sugestão Sedução Persuasão