A Social Marketing Program for Local Products and a Local Market: The Case of Setúbal, Portugal

Xara-Brasil, Duarte; Cordeiro, João Pedro Pina; Carvalho, Luísa Margarida Cagica; Pardal, Pedro

http://hdl.handle.net/10400.26/44931

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Authors

Xara-Brasil, Duarte

Cordeiro, João Pedro Pina

Carvalho, Luísa Margarida Cagica

Pardal, Pedro

URI

http://hdl.handle.net/10400.26/44931

Citation

Xara-Brasil, D., Cordeiro, J.P., Carvalho, L.C., Pardal, P. (2023). A Social Marketing Program for Local Products and a Local Market: The Case of Setúbal, Portugal. In M. Mercedes Galan-Ladero & Helena M. Alves & (Eds.), Social Marketing and Sustainable Development Goals (SDGs). Case Studies for a Global Perspective, (pp. 179-191). Springer Business Cases, Switzerland: Springer.