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Publication
Efeito das imagens publicadas no Instagram: caso L’ORÉAL
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 4.95 MB | Adobe PDF |
Advisor(s)
Abstract(s)
O tema consiste em analisar as emoções que imagens publicadas no Instagram nos transmitem assim que as vimos. Analisar não só um tipo de imagem, mas imagens com diferentes tipos de conteúdos e compará-los. Em especial, ver como se pode estudar e usar as emoções em estratégias de Marketing de uma marca para se ter um ligamento mais direto com o consumidor através das redes sociais. A metodologia empregue foi analisada junto de 72 inquiridos que identificaram um certo tipo de fotografias, ligando-se às emoções sentidas ao visualizarem-nas, fazendo comparações quanto às categorias de imagens e emoções usadas. Concluiu-se que houve duas a quatro emoções que obtiveram sempre uma maioria de votos e que em geral as pessoas
identificavam-se com cada fotografia apresentada.
The theme is to analyze the emotions that images published on Instagram they transmit it to us as soon as we see them. Analyze not only one type of image, but images with different types of content and compare them. In particular, see how you can study and use emotions in a brand's Marketing strategies to have a more direct connection with the consumer through social networks. The methodology used was analyzed with 72 anwers who identified a certain type of photographs, linking to the emotions felt when viewing them, making comparisons regarding the categories of images and emotions used. It was concluded that there were two to four emotions that always got more votes and that, in general, people identified themselves with each photograph presented.
The theme is to analyze the emotions that images published on Instagram they transmit it to us as soon as we see them. Analyze not only one type of image, but images with different types of content and compare them. In particular, see how you can study and use emotions in a brand's Marketing strategies to have a more direct connection with the consumer through social networks. The methodology used was analyzed with 72 anwers who identified a certain type of photographs, linking to the emotions felt when viewing them, making comparisons regarding the categories of images and emotions used. It was concluded that there were two to four emotions that always got more votes and that, in general, people identified themselves with each photograph presented.
Description
Keywords
Redes sociais Instagram Análise de Imagens Emoções