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Linking retailer and private label brand equity: conceptual framework & proposed scales

2013-04Conference object Open access
http://hdl.handle.net/10400.26/20250
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Marreiros, Cristina
Dionísio, Andreia

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Trabalho apresentado na 8th Global Brand Conference, 3-5 abril de 2013, Porto, Portugal

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http://hdl.handle.net/10400.26/20250

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IPS - ESCE – DML - Comunicações em congressos

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