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Publicação
E-Commerce
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Resumo(s)
E-commerce is a business model that allows organizations to explore global markets. The objective of
this study is to identify all the key points involved in e-commerce business, along with several sub-themes
related to e-commerce, namely the concept of e-business and e-marketing. Next, it was noted that e commerce could express the connections between many purchase actors but is mainly used through the
B2C model. The adoption of e-commerce is linked to different internet techniques and tools, which has
several advantages and risks. This study also highlights the connections of e-commerce with globaliza tion, e-marketplaces, and platforms. Finally, the authors present the KPIs in terms of sales, marketing,
and customer service that the e-sellers should take into account when they are defining the e-commerce
strategy and the age segmentation criteria that must be used to create homogeneous groups of e-buyers.