Publication
E-Commerce
| dc.contributor.author | Santos, Vasco | |
| dc.date.accessioned | 2024-04-02T13:40:00Z | |
| dc.date.available | 2024-04-02T13:40:00Z | |
| dc.date.issued | 2022 | |
| dc.description.abstract | E-commerce is a business model that allows organizations to explore global markets. The objective of this study is to identify all the key points involved in e-commerce business, along with several sub-themes related to e-commerce, namely the concept of e-business and e-marketing. Next, it was noted that e commerce could express the connections between many purchase actors but is mainly used through the B2C model. The adoption of e-commerce is linked to different internet techniques and tools, which has several advantages and risks. This study also highlights the connections of e-commerce with globaliza tion, e-marketplaces, and platforms. Finally, the authors present the KPIs in terms of sales, marketing, and customer service that the e-sellers should take into account when they are defining the e-commerce strategy and the age segmentation criteria that must be used to create homogeneous groups of e-buyers. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.doi | 10.4018/978-1-6684-5523-4.ch012 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.26/50458 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.title | E-Commerce | pt_PT |
| dc.type | journal article | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 244 | pt_PT |
| oaire.citation.startPage | 224 | pt_PT |
| person.familyName | Ribeiro Santos | |
| person.givenName | Vasco | |
| person.identifier.ciencia-id | A61E-6C9E-BAB7 | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | article | pt_PT |
| relation.isAuthorOfPublication | a88fe513-aec7-427d-8fe2-14a8f411cfae | |
| relation.isAuthorOfPublication.latestForDiscovery | a88fe513-aec7-427d-8fe2-14a8f411cfae |
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