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Publication
(Re)center business in destinations : the perspective of tourism entrepreneurs in the center of Portugal after COVID-19
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Advisor(s)
Abstract(s)
After COVID-19, local and regional stakeholders need to generate conditions that will enable them to assert themselves in a climate of insecurity. The pandemic
has triggered new paradigms of competitiveness, which drive various stakeholders linked to
tourist destinations to stimulate business activity, supporting their economic viability. The
key issue focuses not only on appeal to tourists, but also on attracting residents and businesses. Attracting innovative businesses involves knowing the motivations of entrepreneurs
and what attributes they value in tourist destinations, which drives them to invest. To answer
this objective, we developed a cross-sectional study, of exploratory nature, through a self-
-administered survey by questionnaire, addressed to entrepreneurs in the Central Region of
Portugal. Data were collected between January and May 2021, obtaining 138 responses. The
questionnaire was submitted to reliability, and validation analyses and to principal component analysis (PCA). Matrices of variance and covariance (MANOVA) were analysed,
aiming to test differences in responses between groups. The results suggest that ‘Resources’
and the ‘Territorial brand’ are determining factors in the investment of new businesses or
the development of existing ones. In addition, conditions that influence the entrepreneurial
initiative include the match between the entrepreneur’s objectives and the characteristics of
the territory, particularly the link between this and the identity of the region.
Description
Keywords
Attributes of tourist destinations COVID-19 entrepreneurship entrepreneur motivations tourism business Atributos dos destinos turísticos COVID-19 empreendedorismo motivações do empreendedor negócios turísticos
Citation
Publisher
Centro de Estudos Geográficos, Universidade de Lisboa