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Strategic Analysis of Olive and Olive Oil Markets Dynamics: Comparison of Evolution and Trends in Portugal and Türkiye and their Position in Global Context
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Resumo(s)
The olive and olive oil industry plays a pivotal role in global agriculture and food markets, undergoing significant transformations due to shifts in production, consumption, and trade dynamics. This study provides a comparative analysis of the olive and olive oil markets in Portugal and Türkiye, countries with distinct production and consumption patterns, addressing a gap in the literature. Using data from the Food and Agriculture Organization (FAO), the International Olive Council (IOC), and national statistics, the research employs descriptive statistics and trend analysis to examine production, trade flows, consumption habits, and the impact of geographical indications (PGI, PDO). The findings reveal substantial shifts in global olive and olive oil markets influenced by climate change, consumer preferences, and international trade policies. While Portugal focuses on high-quality olive oil production and exports, Türkiye is a major producer of table olives and olive oil, driven primarily by domestic consumption with growing export ambitions. The study highlights opportunities for regional market differentiation and strategic adaptation to global trends, alongside threats such as climate vulnerability and market volatility. These insights are crucial for policymakers, producers, and consumers, offering strategic recommendations to capitalize on opportunities and mitigate risks. The research emphasizes the importance of future studies on climate change, consumer behavior, and technological advancements to support sustainable development and market competitiveness.
Descrição
Palavras-chave
Comparative Market Analysis World Olive and Olive Oil Market Portuguese and Turkish Olive and Olive Oil Industry PDO and PGI regions