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Tendências socioculturais e a arte: o Instagram como espaço de exposição de mulheres-artistas
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| 2.1 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
No mundo da arte, ao longo da história, têm sido verificadas
limitações impostas à mulher enquanto profissional criativa do
meio, sendo a mesma vista como um objeto de contemplação
masculina. No espaço museológico, a presença do nu feminino
é predominante, ao contrário das referências de obras de
mulheres-artistas. Contudo, a possibilidade de reivindicação
das desigualdades entre sexos na arte mudou com a afirmação
das redes sociais digitais na sociedade, surgindo cada vez mais
páginas de promoção do trabalho de mulheres-artistas e de
consciencialização para as questões patriarcais. Para estudar
a mudança recorremos aos Estudos de Tendência, de modo a
identificar mutações no consciente coletivo. A partir da questão
de investigação “Quais são as tendências socioculturais
emergentes que podem ser identificadas no setor cultural?”,
este trabalho recorre a três métodos de pesquisa, desk research,
coolhunting e análise PEST. Após a análise dos dados recolhidos
na metodologia, concluímos que as tendências socioculturais
identificadas refletem a crescente procura de espaços de
reconhecimento do trabalho de mulheres-artistas, como o
Instagram.
Throughout history, women in the art world have faced limitations and have often been portrayed as objects of contemplation for men. The representation of the female nude in museums has overshadowed works by women artists. However, the chance to vindicate inequalities in the art world has changed with the rise of digital social networks in society, with an increasing number of pages promoting the work of women artists and raising awareness around patriarchal issues. To study change, we resort to Trend Studies to identify shifts in the collective consciousness. Based on the research question "What are the emerging Sociocultural that can be identified in the cultural sector?", this dissertation uses three research methods - desk research, coolhunting and PEST analysis, and explores emerging socialcultural trends in the cultural sector. The analysis revealed a growing demand for spaces that showcase the work of women artists, with platforms like Instagram becoming significant outlets. These findings indicate a positive transformation in the art world, with increased recognition and appreciation for women artists facilitated by social media.
Throughout history, women in the art world have faced limitations and have often been portrayed as objects of contemplation for men. The representation of the female nude in museums has overshadowed works by women artists. However, the chance to vindicate inequalities in the art world has changed with the rise of digital social networks in society, with an increasing number of pages promoting the work of women artists and raising awareness around patriarchal issues. To study change, we resort to Trend Studies to identify shifts in the collective consciousness. Based on the research question "What are the emerging Sociocultural that can be identified in the cultural sector?", this dissertation uses three research methods - desk research, coolhunting and PEST analysis, and explores emerging socialcultural trends in the cultural sector. The analysis revealed a growing demand for spaces that showcase the work of women artists, with platforms like Instagram becoming significant outlets. These findings indicate a positive transformation in the art world, with increased recognition and appreciation for women artists facilitated by social media.
Description
Keywords
Arte Mulheres artistas Museus Feminismo Tendências