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- Tourism and senior university in the valorization of tourism and cultural experiencePublication . R. Lopes, Eunice; Rego, Carla; Almeida, Rodrigo Nicolau; Marques, C. G.; Almeida, PaulaThe recognition of the potential of senior tourism has manifested not only in an increase in the know-how related to this market but also in an increase in knowledge about the cultural and tourist dynamics it develops, the creation of new products and the developments of the sector. Much like senior tourism, senior universities have gained a progressively higher role in contemporary life. They are the reflection of paradigm shifts into what constitutes the senior adult, allowing for various practice-oriented activities to senior tourism. Innovative didactical approaches have tried to keep up with the increasing access to information, since the demographic shifts, allied with globalization and current socio-economic trends cast new challenges to education and life-long learning. Senior universities should then be understood as mechanisms of social intervention. The current (re)configuration that exists between tourism and senior university seeks to promote the quality of life of the participants in these activities, contributing for social inclusion of the population in territorial development. The need to understand senior tourism in what respects their motivations, finds its greater momentum in those places where senior tourists appropriate the “cultural and tourist atmosphere” through experiences built around historical and cultural elements. This paper seeks then, to relate the practice of tourism and senior universities, reaffirming touristic education for a sustainable, local and global development.
- Integrated Analysis of Tourism Offer from Golegã and Torres Novas MunicipalitiesPublication . Santos, Luis; Silva, Julio; Lopes, Eunice R.; Simões, JorgePost pandemic tourism observes a worldwide consumer choice shift from the traditional sun and beach to adventure and nature-based tourism. While interesting for many countries such as Portugal where interior regions observe abandonment and deteriorating economic development, this new economic boost presents unforeseen risk. Both Municipalities hold similar potential and diversity of assets, from cultural festivities to natural classified areas. However, administrative individuality contributes towards competition, jeopardising the necessary quality of tourism. The current study analyses the evolution of tourism between 2011 and 2021 in the municipalities of Golegã and Torres Novas in terms of number and diversity of beds, support infrastructures, and tourists. Furthermore, a spatial analysis of tourism diversity evaluates the essence in each municipality. Using diversity of touristic offer as the core offer can be a drawback if badly planned. The necessary required balanced will award quality potential to market this concept, otherwise leading to dissatisfaction and losses. A thorough analysis of the existing diversity and potential for new niche tourism, dictated the diversification of the current offer and which areas hold space for growth. As a conclusion a joint model of adaptable integrated tourism for both municipalities is presented as a strategic solution for tourism and sustainable development for the region
- Rooting a new event in its place: the case of Festa Templária, Tomar, PortugalPublication . Sol, Hermínia; de Brito, Marisa P.; Pinto Coelho, João; Figueira, Luís; Pratt, Christopher; Lopes, Eunice R.Purpose With fierce competition in capturing tourists, it is crucial that destinations be prepared to adapt and to refresh their event portfolio. The purpose of this paper is to look into the decision-making process that led to the development of a new festival in a middle-sized city, Tomar, in Portugal. Design/methodology/approach This study analyses the creation process of the Knights Templar Festival, in Tomar, a new event focusing on the Templar history of the city. A retrospective outlook on the evolution of the event is given. Primary data were collected via quantitative survey analysis and semi-structured interviews. The theoretical scope is events and placemaking. Findings The strengths and weaknesses of the region influenced the conception and setting up of this particular event. This awareness is important for cities in meeting the challenges and opportunities that event portfolio diversification calls for. Research limitations/implications This paper helps us to understand the motives and challenges in establishing a new event in the city, through the analysis of a single case study of a European middle-sized city. Simultaneously, it is a longitudinal in-depth case of the first editions of a new historically focused event. Practical implications Several practical implications can be derived to the case of Tomar. Overall, it is key that cities align the focus of new events with the city’s identity (as Tomar did). Originality/value This paper presents an in-depth and longitudinal case study, from the moment of the creation of a new event to its fourth edition, mapping the decision-making process, highlighting the learning curve of the decision makers.
- Creative tourism, cultural heritage and entrepreneurship: the project MICULTURAPublication . Chasqueira, Ânia; Pereira Triães, Ricardo; Lopes, EuniceThe sustained growth of tourism in Portugal, particularly in the Central region of the country, motivated the establishment of a project dedicated to the artistic production, as a way of appreciating endogenous resources and the cultural heritage. MICULTURA is the denomination of a business project that arises in response to the growing demand for creative tourism, based on experiences inspired by the cultural and historical identity of the region. The development of the project MICULTURA had as its starting point the carried out survey on motivating tourists in the acquisition moment of souvenirs during the visit to a certain patrimonial resource. There was a lack of supply of differentiated goods on these same Another relevant project was also responding to the search of genuine and close experiences of the visited places, through the traditional techniques of artistic production, also valuing the endogenous resources and the tourist attraction of the region. Despite of being recent, this project has been designed in the region through the establishment of differentiating products before the traditional attraction, as well as the partnerships' establishment aimed at promoting tourism development in the Central region, as well as interacting with other audiences, namely the school and the senior audience.