Creative tourism, cultural heritage and entrepreneurship: the project MICULTURA

Chasqueira, Ânia; Pereira Triães, Ricardo; Lopes, Eunice

http://hdl.handle.net/10400.26/58067

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Authors

Chasqueira, Ânia

Pereira Triães, Ricardo

Lopes, Eunice

Abstract(s)

The sustained growth of tourism in Portugal, particularly in the Central region of the country, motivated the establishment of a project dedicated to the artistic production, as a way of appreciating endogenous resources and the cultural heritage. MICULTURA is the denomination of a business project that arises in response to the growing demand for creative tourism, based on experiences inspired by the cultural and historical identity of the region. The development of the project MICULTURA had as its starting point the carried out survey on motivating tourists in the acquisition moment of souvenirs during the visit to a certain patrimonial resource. There was a lack of supply of differentiated goods on these same Another relevant project was also responding to the search of genuine and close experiences of the visited places, through the traditional techniques of artistic production, also valuing the endogenous resources and the tourist attraction of the region. Despite of being recent, this project has been designed in the region through the establishment of differentiating products before the traditional attraction, as well as the partnerships' establishment aimed at promoting tourism development in the Central region, as well as interacting with other audiences, namely the school and the senior audience.