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- EMPLOYER BRANDING: FROM THE TRADITIONAL PERSPECTIVE TO DIGITAL APPROACHPublication . Santos, Vasco; Pinto dos Reis, Isabel; Correia Sampaio, Marta; Martinho, Filipa; Cardoso, Jorge RioThis study performs a literature review into employer branding, from a traditional perspective to a current digital approach. As we are now living in a Digital Age, and the new work generations are already born digital it is crucial to find ways to communicate with them. Employer Branding concept, although it has been around for a few years, it is still a concept with a lot to explore, in the sense of strengthening the relationship between the departments that deal with it and, above all, the search for tools needed to disseminate it. This study intends to facilitate that path, by presenting an exhaustive literature review of both, concept and models of Employer Branding, as a way to promote the research in the area.
- EMPLOYEE REWARDS AND MOTIVATION IN PORTUGUESE MERCIESPublication . Santos, Vasco; Correia Sampaio, Marta; Martinho, Filipa; Pinto dos Reis, IsabelGoal – This study aims to investigate the influence of rewards on work motivation in Portuguese mercies. Method - To achieve our goal a quantitative descriptive study was carried out based on an online survey. A convenience sample of 132 collaborators of the Portuguese mercies was used. Results - The results show that intrinsic task and knowledge rewards as well as extrinsic social rewards have a positive impact on autonomous motivation. Discussion - There was no significant evidence regarding the impact of intrinsic and extrinsic rewards on controlled motivation. Having found that perceptions of intrinsic rewards are more positive than those of extrinsic rewards; and, that employees have higher levels of autonomous motivation than controlled motivation. Conclusion - The present study allowed us to assess which rewards had the greatest impact on mercies employees’ motivation, contributing to the understanding of the most appropriate instruments for an effective management of human resources motivation in these institutions.
- EMPLOYEE REWARDS AND MOTIVATION IN PORTUGUESE MERCIESPublication . Santos, Vasco; Correia Sampaio, Marta; Pinto dos Reis, Isabel; Martinho, FilipaGoal – This study aims to investigate the influence of rewards on work motivation in Portuguese mercies. Method - To achieve our goal a quantitative descriptive study was carried out based on an online survey. A convenience sample of 132 collaborators of the Portuguese mercies was used. Results - The results show that intrinsic task and knowledge rewards as well as extrinsic social rewards have a positive impact on autonomous motivation. Discussion - There was no significant evidence regarding the impact of intrinsic and extrinsic rewards on controlled motivation. Having found that perceptions of intrinsic rewards are more positive than those of extrinsic rewards; and, that employees have higher levels of autonomous motivation than controlled motivation. Conclusion - The present study allowed us to assess which rewards had the greatest impact on mercies employees’ motivation, contributing to the understanding of the most appropriate instruments for an effective management of human resources motivation in these institutions.
- EMPLOYER BRANDING: FROM THE TRADITIONAL PERSPECTIVE TO DIGITAL APPROACHPublication . Santos, Vasco; Pinto dos Reis, Isabel; Cardoso, Jorge Rio; Martinho, FilipaThis study performs a literature review into employer branding, from a traditional perspective to a current digital approach. As we are now living in a Digital Age, and the new work generations are already born digital it is crucial to find ways to communicate with them. Employer Branding concept, although it has been around for a few years, it is still a concept with a lot to explore, in the sense of strengthening the relationship between the departments that deal with it and, above all, the search for tools needed to disseminate it. This study intends to facilitate that path, by presenting an exhaustive literature review of both, concept and models of Employer Branding, as a way to promote the research in the area.
- Livro de Atas do X Encontro Científico da UI&D (ecUI&D´24)Publication . Cadete Pires, Cristina Maria Paulo; Pinto dos Reis, Isabel; Vieira, Jorge; Reis, Patrícia; Martinho, Domingos
- Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining TalentPublication . Santos, Vasco; Pinto dos Reis, Isabel; Martinho, FilipaMost business enterprises are small and medium-sized enterprises (SMEs), and many of them are without a human resource and recruitment department. Thus, one of the challenges that organizations currently face is to find a strategy to retain and attract talent. To overcome this difficulty, enterprises must invest in employer branding policies and be aware of the factors that differentiate them from others when attracting employees. This study aims to develop an employer branding model applicable to SMEs, to increase and enhance the attraction and retention of talents. An exploratory approach based on a quantitative perspective was adopted to develop an employer branding model applied to SMEs, with two major reference employer branding models and frameworks used as the main support. The model of employer branding was applied to SMEs regarding four dimensions, whereby essential questions are asked, namely (1) organizational culture (e.g., do employees have a job description aligned with the corporate culture?), (2) company strategy (e.g., what is the strategy if business volume decreases?), (3) company reputation (e.g., how do you perceive and treat negative feedback?), and (4) reward systems (e.g., do you feel that your employees are motivated intrinsically or extrinsically or both?), ordered by layers based on a logical sequence. The new proposed model is expected to serve as a useful strategic tool and as a basis for attracting, retaining and managing talent, specifically in the SMEs context. This new model provides a set of strategic and competitiveness benefits for SMEs, while contributing to making enterprises more profitable. The model also contributes to SMEs having a better image and reputation, enabling them to stand out from others in the war for talent.
- Ethics and Sustainability in Hospitality Employer BrandingPublication . Santos, Vasco; Pinto dos Reis, Isabel; Martinho, FilipaTourism is currently one of the main sectors of profit for the worldwide economy. This study aims to explore ethics and sustainability in employer branding applied in the hotel industry, which is intended to correlate these very current and little-explored themes. This study aims to explore the investigation of these concepts that have grown, especially in the area of tourism and hospitality, as a way to better understand how the hotel sector can improve and develop strategic tools to achieve organisational success and capture the best talent. Methodologically, a Delphi method (three rounds) was performed through 26 participants recognised as experts of three major associations within the hotel industry in Portugal. As the main outcome, this research validated the Ethics and Sustainability in Hospitality Employer Branding Model, comprising three dimensions (HRM and EB Practices; Factors of business ethics and environmental sustainability; and Advantages of UH in implementing the EB strategy and RS communication) and underlying categories. Findings and practical implications to management are presented.
- Livro de Atas do IX Encontro Científico da UI&D (ecUI&D´23)Publication . Cadete Pires, Cristina Maria Paulo; Pina, Fátima; Reis, Patrícia; Vieira, Jorge; Pinto dos Reis, Isabel; MONTEIRO, DINIS
- 4.0 Leadership Skills in Hospitality SectorPublication . Santos, Vasco; Pinto dos Reis, IsabelThis paper intends to analyses leadership skills in the hospitality sector in the era of 4.0 industry. The purpose is to explore the role of multi‐level forms of leadership and the profiles identified by the hospitality professionals. This is a quantitative study based on an online survey applied to two hotels, and the following research question have guided the present study: What are the 4.0 Leadership Skills in the hospitality sector? To answer the research question, the main technique to collect data was a questionnaire allowing to investigate the main issues related to 4.0 leadership skills. The results of the research are the identification of the leadership skills profiles, being this research significant for managers and leaders when developing organizational interactions from a multi‐level efficacy perspective. The conceptual contribution of the paper is a fresh macro‐analytical perspective concerning 4.0 leadership skills in the hospitality sector.
- Onboarding Handbook: An Indispensable Tool for Onboarding ProcessesPublication . Pinto dos Reis, Isabel; Carvalho, Rui; Martinho, FilipaOnboarding handbooks constitute a very important and powerful tool in the socialization and integration processes of recruits implemented by Human Resources. As companies compete to thrive in global markets, the attraction and retention of employees have been given much attention in recent years. One of the strategies developed by companies to achieve this goal are the so-called Onboarding Handbooks given to newcomers, serving as a means of facilitating workers’ integration into the everyday processes of the company. As a consolidated research area, many HR studies have been developed around these subjects, as these manuals have been proven to be important tools in the socialization process of the former candidate, now entering the organisational culture of a given enterprise. A literature review was developed according to the main variables of the study of Organisational Socialization processes, strategies, and methods, with special emphasis on the onboarding book. To find out if these manuals correspond to the relevant literature of HR, eight of the onboarding handbooks from several public and private organizations have been analysed following the proposed structure of onboarding handbooks presented in the literature review. In addition, purposeful sampling was followed and content analysis on the handbooks was developed. The paper’s contributions are twofold: (a) the authors suggest a complete and up-to-date structure for the contents of onboarding books to be applied by HR managers and (b) compare its structure to several manuals of different enterprises from various sectors of the Portuguese economy. Findings show that the onboarding book remains an important tool and facilitator of organisational integration. Although, the onboarding processes are changing, and even the format of the onboarding books can become different (digital or not), their contents are essential for the socialization of newcomers and a means to organisational culture dissemination as well as containing functional contents such as internal norms and regulations.