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Projeto de Implementação de uma empresa de Produção de Cogumelos “Shiitake Imperium Lda.”
| Name: | Description: | Size: | Format: | |
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| 1.52 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
O presente projeto de trabalho final de mestrado visa a realização de um plano de negócios, de uma empresa de produção de cogumelos em troncos de eucalipto, “Shiitake Imperium Lda.”, num modelo de desenvolvimento sustentável de produção agrícola biológica.
Pretende-se com este projeto responder à crescente procura por produtos alimentícios de alta qualidade, bem como as tendências dos hábitos alimentares modernos que buscam cada vez mais alternativas a alimentos de origem animal, explorando oportunidades de negócio Business to Business e de integração vertical para facilitar o escoamento da produção e posterior valorização da empresa explorando oportunidades de negócios Business to Consumer.
Para a elaboração do plano de negócios bem fundamentado, foram realizadas análises detalhadas em todas as envolventes da empresa. Com uma análise rigorosa do meio envolvente, análise ao segmento de mercado, foi realizada também uma cuidadosa análise interna e posterior análise SWOT com a análise dos pontos fortes, fracos, ameaças e oportunidades inerentes à empresa e ao setor de mercado. Foi caracterizada toda a atividade, com a descrição do processo produtivo, equipamentos que serão utilizados, a gestão que será feita para garantir a qualidade, a gestão de recursos humanos e descrição dos produtos. Com base nas análises realizadas em todo o processo de desenvolvimento do projeto foram definidos os objetivos estratégicos da empresa e com base nos objetivos foi elaborado o plano de marketing da empresa.
Através do estudo de mercado e posterior análise financeira, foi realizado o estudo de viabilidade económico do projeto com a avaliação da empresa em 6 anos de atividade, prevê-se uma Taxa Interna de Rentabilidade de 30,56%, um Valor Atual Líquido de 60 189 € e um Payback de 4 anos.
Por fim, considerando que os valores obtidos nas análises referidas são atrativos para a criação de um negócio rentável foi tomada a decisão de avançar com a implementação da empresa, fundamentada neste plano de negócios.
The current essay for the master’s final project as in view the realization of a business plan for a mushroom production company utilizing eucalyptus tree logs, “Shiitake Imperium Lda.”, in a sustainable development model of biological agriculture production. This project intends to answer the rising need for high quality food products, as well as the eating habits of modern times that continuously search for alternatives to food products of animal origin, exploring Business to Business opportunities and vertical integration to facilitate product flow and posterior company valorisation by exploring Business to Consumer opportunities. To elaborate this well-founded business plan detailed analysis of all matters concerning the company function and organization where taken in consideration. Analysing the surrounding environment, the market segment and also making an internal analysis as well as a posterior SWOT analysis of the company’s and market’s strong and weak points, threats and inherent opportunities. All the business activity was featured including the description of the production process, utilized equipment, the management need to guarantee product quality, human resource management and product description. Based on the research made during this project’s development process certain objectives where defined, such as the company’s strategic objectives and marketing plans as well as a characterization of the company’s activity. Trough the market study and later financial analysis an economic feasibility study of the project was done of the company for 6 years of activity, the Internal Rate of Return was valued as 30,56% with a Net Present Value of 60 189 € and a Payback of 4 years. To finalize this project, after taking into consideration the values obtained from the aforementioned analyses and finding them attractive for the creation of a successful business venture the decision was made to move forward with the creation of the company based on this Business Plan.
The current essay for the master’s final project as in view the realization of a business plan for a mushroom production company utilizing eucalyptus tree logs, “Shiitake Imperium Lda.”, in a sustainable development model of biological agriculture production. This project intends to answer the rising need for high quality food products, as well as the eating habits of modern times that continuously search for alternatives to food products of animal origin, exploring Business to Business opportunities and vertical integration to facilitate product flow and posterior company valorisation by exploring Business to Consumer opportunities. To elaborate this well-founded business plan detailed analysis of all matters concerning the company function and organization where taken in consideration. Analysing the surrounding environment, the market segment and also making an internal analysis as well as a posterior SWOT analysis of the company’s and market’s strong and weak points, threats and inherent opportunities. All the business activity was featured including the description of the production process, utilized equipment, the management need to guarantee product quality, human resource management and product description. Based on the research made during this project’s development process certain objectives where defined, such as the company’s strategic objectives and marketing plans as well as a characterization of the company’s activity. Trough the market study and later financial analysis an economic feasibility study of the project was done of the company for 6 years of activity, the Internal Rate of Return was valued as 30,56% with a Net Present Value of 60 189 € and a Payback of 4 years. To finalize this project, after taking into consideration the values obtained from the aforementioned analyses and finding them attractive for the creation of a successful business venture the decision was made to move forward with the creation of the company based on this Business Plan.
Description
Keywords
Empreendedorismo Plano de Negócios Produção agrícola biológica Desenvolvimento sustentável