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Publication
Gestão de identidade das marcas no meio digital na agência One Design
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 34.74 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Este documento é o resultado de um estágio curricular na agência One Design,
desenvolvido no contexto do Mestrado em Design de Idendade Digital (MDID), trata-se
de um relatório do trabalho desenvolvido, onde se descreve e analisa algumas marcas
clientes deste estúdio de design, com a intenção de explicar a gestão da idendade visual
das mesmas, principalmente no meio das plataformas digitais.
Esta invesgação que acontece no âmbito de um estágio curricular, é suportada por um
referencial teórico de autores conceituados e pela práca adquirida na experiência,
através da observação e aplicação do aprendizado. Ela centra-se em entender os desaos
e estratégias adotadas para manter a coesão visual e comunicacional das marcas,
abordando tópicos como branding digital, gestão de marcas e adaptação de conteúdos
para diferentes meios digitais. Este trabalho procura contribuir para o campo do design
de idendade digital, evidenciando a importância de uma gestão de idendade visual,
especialmente no contexto das redes sociais e outras plataformas digitais
This document is the result of a curricular internship at the One Design agency, developed in the context of the Master's Degree in Digital Identy Design (MDID). It is a report on the work carried out, describing and analysing some of the brands that are clients of this design studio, with the intenon of explaining the management of their visual identy, especially in the context of digital plaorms. This research, which takes place as part of a curricular internship, is supported by a theorecal framework of reputable authors and by the pracce acquired in the experience, through observaon and applicaon of learning. It focuses on understanding the challenges and strategies adopted to maintain the visual and communicaonal cohesion of brands, addressing topics such as digital branding, brand management and adapng content for dierent digital media. This work seeks to contribute to the eld of digital identy design, highlighng the importance of visual identy management, especially in the context of social networks and other digital plaorms.
This document is the result of a curricular internship at the One Design agency, developed in the context of the Master's Degree in Digital Identy Design (MDID). It is a report on the work carried out, describing and analysing some of the brands that are clients of this design studio, with the intenon of explaining the management of their visual identy, especially in the context of digital plaorms. This research, which takes place as part of a curricular internship, is supported by a theorecal framework of reputable authors and by the pracce acquired in the experience, through observaon and applicaon of learning. It focuses on understanding the challenges and strategies adopted to maintain the visual and communicaonal cohesion of brands, addressing topics such as digital branding, brand management and adapng content for dierent digital media. This work seeks to contribute to the eld of digital identy design, highlighng the importance of visual identy management, especially in the context of social networks and other digital plaorms.
Description
Keywords
Gestão de Marcas Estágio Identidade Visual Plataformas digitais