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Publication
Relação de práticas editoriais inclusivas no bem-estar dos leitores de revistas femininas de moda e lifestyle
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 64.35 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Este projeto propõe uma análise crítica do papel desempenhado
pelas revistas de moda e lifestyle na construção, manutenção e
possível reconfiguração das normas corporais femininas, com
particular foco na relação entre práticas editoriais inclusivas e o
bem-estar das leitoras. A partir da articulação entre design
editorial, comunicação visual e estudos de género, a
investigação adota uma perspetiva interseccional que considera
os cruzamentos entre género, raça, classe, deficiência e corpo.
O estudo centra-se nas representações visuais e textuais
veiculadas por publicações portuguesas de grande difusão —
Vogue Portugal, LuxWoman, Women’s Health Portugal e Activa
— entre janeiro e março de 2025, refletindo sobre a forma
como estas revistas contribuem para a reprodução ou
contestação dos ideais normativos de beleza e saúde.
Com recurso a uma metodologia qualitativa e quantitativa,
combinando análise de conteúdo, análise crítica do discurso,
inquéritos a leitoras e entrevistas a profissionais do setor,
procurou-se compreender como estas representações mediáticas
influenciam a perceção da diversidade corporal, a construção da
autoimagem e o bem-estar emocional das leitoras. A
investigação revela que, apesar de um discurso crescente de
inclusão, persistem mecanismos subtis de exclusão simbólica e
romantização de corpos não normativos.
O projeto conclui na apresentação de um projeto editorial
experimental — Repensar a Beleza — que exemplifica, através
de diversos suportes gráficos e digitais, o potencial do design
como ferramenta de mediação crítica e transformação social. O
projeto visa promover representações mais plurais, realistas e
éticas da corporeidade feminina, sublinhando o papel do design
editorial na construção de uma cultura visual mais inclusiva e
responsável.
This project presents a critical analysis of the role played by fashion and lifestyle magazines in the construction, maintenance, and potential reconfiguration of female body norms, with particular emphasis on the relationship between inclusive editorial practices and readers' well-being. Drawing on the intersection of editorial design, visual communication, and gender studies, the research adopts an intersectional perspective that takes into account the interplay of gender, race, class, disability, and body diversity. The study focuses on visual and textual representations featured in widely circulated Portuguese publications — Vogue Portugal, LuxWoman, Women’s Health Portugal, and Activa — between January and March 2025, exploring how these magazines contribute to either reinforcing or challenging normative ideals of beauty and health. Using a qualitative and quantitative methodologies that combines content analysis, critical discourse analysis, reader surveys, and interviews with industry professionals; the study seeks to understand how such media representations influence perceptions of body diversity, the construction of self-image, and the emotional well-being of female readers. The findings indicate that, despite a growing discourse of inclusion, subtle mechanisms of symbolic exclusion and the romanticisation of non-normative bodies persist. The project concludes with the presentation of an experimental editorial project — Repensar a Beleza — which, through various graphic and digital media exemples, illustrates the potential of design as a tool for critical mediation and social transformation. The project aims to foster more plural, realistic, and ethical representations of female corporeality, highlighting the role of editorial design in shaping a more inclusive and socially responsible visual culture.
This project presents a critical analysis of the role played by fashion and lifestyle magazines in the construction, maintenance, and potential reconfiguration of female body norms, with particular emphasis on the relationship between inclusive editorial practices and readers' well-being. Drawing on the intersection of editorial design, visual communication, and gender studies, the research adopts an intersectional perspective that takes into account the interplay of gender, race, class, disability, and body diversity. The study focuses on visual and textual representations featured in widely circulated Portuguese publications — Vogue Portugal, LuxWoman, Women’s Health Portugal, and Activa — between January and March 2025, exploring how these magazines contribute to either reinforcing or challenging normative ideals of beauty and health. Using a qualitative and quantitative methodologies that combines content analysis, critical discourse analysis, reader surveys, and interviews with industry professionals; the study seeks to understand how such media representations influence perceptions of body diversity, the construction of self-image, and the emotional well-being of female readers. The findings indicate that, despite a growing discourse of inclusion, subtle mechanisms of symbolic exclusion and the romanticisation of non-normative bodies persist. The project concludes with the presentation of an experimental editorial project — Repensar a Beleza — which, through various graphic and digital media exemples, illustrates the potential of design as a tool for critical mediation and social transformation. The project aims to foster more plural, realistic, and ethical representations of female corporeality, highlighting the role of editorial design in shaping a more inclusive and socially responsible visual culture.
Description
Keywords
Design editorial Diversidade corporal Revistas de moda e lifestyle Bem-estar Representação visual