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Publication
A emergência de uma conciliação entre o analógico e o digital: O design gráfico sustentável em ambiente académico
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| 5.5 MB | Adobe PDF |
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Abstract(s)
A industrialização criou um modelo de consumo baseado na cultura do descarte, em que a viabilidade económica depende da geração sistemática de desejos de consumo, muitas vezes não essenciais. Este fenómeno contribuiu significativamente para o aumento de resíduos e para a degradação ambiental, levantando preocupações globais sobre a sustentabilidade do planeta. No campo do design gráfico, observa-se uma mudança de paradigma impulsionada pela adoção de processos analógicos, materiais ecológicos e práticas emergentes como o biodesign, que apontam para uma abordagem mais sustentável. Esta dissertação investiga o papel das técnicas de impressão ecológicas na mitigação do impacto ambiental, evidenciando a sua relevância na prática do design contemporâneo. Simultaneamente, sublinha a importância de formar designers conscientes, propondo, nos cursos superiores de design, a integração de uma unidade curricular dedicada à sustentabilidade. Este novo modelo pedagógico permitiria dotar os estudantes de ferramentas teóricas e práticas que promovam a responsabilidade ambiental e a capacidade de gerar mudanças positivas no setor.
Industrialisation gave rise to a consumption model based on a throwaway culture, in which economic viability depends on the systematic generation of consumer desires, often non-essential. This phenomenon has contributed significantly to the increase in waste and environmental degradation, raising global concerns about the planet’s sustainability. In the field of graphic design, a paradigm shift is emerging, driven by the adoption of analogue processes, ecological materials and emerging practices such as biodesign, which point towards a more sustainable approach. This dissertation investigates the role of eco-friendly printing techniques in mitigating environmental impact, highlighting their relevance within contemporary design practice. At the same time, it emphasises the importance of educating environmentally conscious designers, proposing the integration of a curricular unit dedicated to sustainability in higher education design programmes. This new pedagogical model would equip students with both theoretical and practical tools to foster environmental responsibility and the capacity to drive positive change within the sector.
Industrialisation gave rise to a consumption model based on a throwaway culture, in which economic viability depends on the systematic generation of consumer desires, often non-essential. This phenomenon has contributed significantly to the increase in waste and environmental degradation, raising global concerns about the planet’s sustainability. In the field of graphic design, a paradigm shift is emerging, driven by the adoption of analogue processes, ecological materials and emerging practices such as biodesign, which point towards a more sustainable approach. This dissertation investigates the role of eco-friendly printing techniques in mitigating environmental impact, highlighting their relevance within contemporary design practice. At the same time, it emphasises the importance of educating environmentally conscious designers, proposing the integration of a curricular unit dedicated to sustainability in higher education design programmes. This new pedagogical model would equip students with both theoretical and practical tools to foster environmental responsibility and the capacity to drive positive change within the sector.
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Keywords
Sustentabilidade Design gráfico Inovação Reutilização Ensino Ecodesign Biodesign