Loading...
Publication
A influência da consciência ambiental na escolha de produtos sustentáveis na indústria de cosméticos
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 3.36 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Este estudo investigou o impacto da consciência moral dos consumidores brasileiros e da sustentabilidade em suas decisões de compra. Por meio de um questionário aplicado a uma amostra de 179 consumidores do Brasil, examinamos seis objetivos específicos. Os resultados revelaram uma forte correlação entre a consciência ambiental e a intenção de compra de produtos verdes, com ênfase no valor percebido na intenção de compra. Além disso, identificamos uma relação significativa entre variáveis sociodemográficas, como gênero, idade, escolaridade e renda, e a consciência ambiental dos consumidores. A análise estatística, realizada com o auxílio do software SPSS, corroborou todas as hipóteses propostas, ressaltando a importância da consciência ambiental na tomada de decisões de consumo.
This study investigated the impact of Brazilian consumers' moral consciousness and sustainability on their purchasing decisions. Through a questionnaire administered to a sample of 179 Brazilian consumers, we examined six specific objectives. The results revealed a strong correlation between environmental consciousness and the intention to purchase green products, with an emphasis on perceived value in purchase intention. Additionally, we identified a significant relationship between sociodemographic variables, such as gender, age, education, and income, and consumers' environmental consciousness. The statistical analysis, conducted with the assistance of SPSS software, supported all proposed hypotheses, highlighting the importance of environmental consciousness in consumer decision-making.
This study investigated the impact of Brazilian consumers' moral consciousness and sustainability on their purchasing decisions. Through a questionnaire administered to a sample of 179 Brazilian consumers, we examined six specific objectives. The results revealed a strong correlation between environmental consciousness and the intention to purchase green products, with an emphasis on perceived value in purchase intention. Additionally, we identified a significant relationship between sociodemographic variables, such as gender, age, education, and income, and consumers' environmental consciousness. The statistical analysis, conducted with the assistance of SPSS software, supported all proposed hypotheses, highlighting the importance of environmental consciousness in consumer decision-making.
Description
Keywords
Consciência ambiental Intenção de compra Cosméticos verdes Consumidores brasileiros