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Gestão do design de moda sustentável: metodologia para a criação de um projeto de coleção
| Name: | Description: | Size: | Format: | |
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| 7.2 MB | Adobe PDF |
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Abstract(s)
No setor da moda discute-se amplamente a necessidade de mudar suas estruturas de sustentação, para incutir nelas um senso de responsabilidade ambiental, económica e social, porém o ensino superior de moda não debate sobre o tema sustentabilidade de maneira eficiente no processo de concepção dos produtos criativos. Este trabalho apresenta uma metodologia de projeto para os estudantes de moda, baseado na metodologia de design de Lobach (2001) e Camargo (2016) com os conceitos de sustentabilidade defendidos por Fletcher e Grose (2011) e McDonough e Braungart (2013). Ao inserir a metodologia projetual através da Gamification em sala de aula o designer de moda exerce o papel de gestor de design e por consequência o processo criativo obtém coerência para com os valores da sustentabilidade. O jogo tem por finalidade ensinar sobre a economia circular de uma calça jeans e desenvolver no estudante uma visão holística sobre o ciclo de vida do produto, assim como interligá-lo a todas as esferas do desenvolvimento de uma coleção de moda sustentável.
In the fashion industry there is a wide discussion about the need to change its support structures in order to include in the process a sense of environmental, economic and social responsibility, unfortunately academic teaching does not discuss sustainability effectively in the process of designing creative products. This paper presents a design methodology for fashion students based on the design methodology of Lobach (2001) and Camargo (2016) with the sustainability concepts defended by Fletcher and Grose (2011) and Braungart and McDonough (2013). By inserting design methodology through Gamification in the classroom, the designer plays the role of design manager and by acting like that the creative process acquires coherence with the values of sustainability. The purpose of the game is to teach about the circular economy focusing on a pair of Jeanswear. This allows the student to develop an holistic view of the product life cycle, as well as connect it to all spheres of a sustainable fashion methodology.
In the fashion industry there is a wide discussion about the need to change its support structures in order to include in the process a sense of environmental, economic and social responsibility, unfortunately academic teaching does not discuss sustainability effectively in the process of designing creative products. This paper presents a design methodology for fashion students based on the design methodology of Lobach (2001) and Camargo (2016) with the sustainability concepts defended by Fletcher and Grose (2011) and Braungart and McDonough (2013). By inserting design methodology through Gamification in the classroom, the designer plays the role of design manager and by acting like that the creative process acquires coherence with the values of sustainability. The purpose of the game is to teach about the circular economy focusing on a pair of Jeanswear. This allows the student to develop an holistic view of the product life cycle, as well as connect it to all spheres of a sustainable fashion methodology.
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Keywords
Moda Sustentabilidade Metodologia projetual Economia circular Gestão do design de moda