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Publication
Senhor Rito - Branding de um evento pop-up multifacetado / Marca de Molhos Picantes
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 18.88 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
A Art Taco começou como uma marca popular devido à
necessidade de minimizar as lacunas na Arte e na Alimentação para as
massas, não apenas para os elitistas. O projecto procurou formas de
educar a cultura de Lisboa na forma como pensávamos que a comida e a
arte deviam ser vistas. Uma lacuna enorme que decidimos preencher por
interesse próprio. Este artigo pesquisará a marca por meio de fontes
primárias, fontes secundárias e estudos de caso apoiados por alguns dos
nomes mais prolíficos da indústria, a fim de explorar a maneira mais
eficiente de permanecer relevante e ter sucesso neste campo. No final,
uma reformulação completa da Art Taco levará em consideração essa
pesquisa e mostrará os resultados de se é possível criar uma identidade
verdadeiramente mutante ou se a estrutura é necessária para criar um
backbone abrangente.
Art Taco started as a grassroots brand out of the necessity to make light of the gaps in Art and Food for the masses not only for the elitist. The project looked for ways to educate the culture of Lisbon to the way we thought food and art should be viewed. A huge gap that we decided to fill out of self interest. This paper will research branding through primary sources, secondary sources, and case studies backed by some of the industries most prolific names in order to explore the most efficient way to stay relevant and become successful in this field. In the end a complete rebranding of Art Taco will take into account this research and show the results of if it is possible to create a truly mutant identity or if structure is necessary to create an overarching backbone.
Art Taco started as a grassroots brand out of the necessity to make light of the gaps in Art and Food for the masses not only for the elitist. The project looked for ways to educate the culture of Lisbon to the way we thought food and art should be viewed. A huge gap that we decided to fill out of self interest. This paper will research branding through primary sources, secondary sources, and case studies backed by some of the industries most prolific names in order to explore the most efficient way to stay relevant and become successful in this field. In the end a complete rebranding of Art Taco will take into account this research and show the results of if it is possible to create a truly mutant identity or if structure is necessary to create an overarching backbone.
Description
Keywords
Identidade da marca Eventos Pop-Up Identidade Mutante Molho picante Social Branding