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O presente projeto tem como principais objetivos, analisar as necessidades de mercado da área médica que podem ser colmatadas através da Manufatura Aditiva e desenvolver um plano de negócios para a criação de uma Start-Up na área dos cuidados de saúde, capaz de produzir ortóteses personalizadas por impressão 3D, que irão trazer aos seus portadores, uma melhor recuperação e conforto. A metodologia envolveu pesquisa de mercado, análise de possibilidades técnicas e económicas, para além da aplicação de
estratégias de marketing digital e presencial. Destacou-se a importância da personalização, redução de custos e tempo de produção, contribuindo para soluções mais eficientes e acessíveis e o fortalecimento de parcerias de forma a garantir a viabilidade e sustentabilidade da proposta em questão.
The main objectives of this project are to analyze the market needs in the medical field that can be met through Additive Manufacturing and to develop a business plan for the creation of a Start-Up in the healthcare sector, capable of producing customized orthoses using 3D printing, which will provide their users with better recovery and comfort. The methodology involved market research, analysis of technical and economic possibilities, as well as the application of digital and face-to-face marketing strategies. The importance of customization, cost reduction, and production time was highlighted, contributing to more efficient and accessible solutions and the strengthening of partnerships in order to ensure the viability and sustainability of the proposal in question.
The main objectives of this project are to analyze the market needs in the medical field that can be met through Additive Manufacturing and to develop a business plan for the creation of a Start-Up in the healthcare sector, capable of producing customized orthoses using 3D printing, which will provide their users with better recovery and comfort. The methodology involved market research, analysis of technical and economic possibilities, as well as the application of digital and face-to-face marketing strategies. The importance of customization, cost reduction, and production time was highlighted, contributing to more efficient and accessible solutions and the strengthening of partnerships in order to ensure the viability and sustainability of the proposal in question.
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Manufatura Aditiva Impressão 3D Ortóteses Start-Up Inovação Additive Manufacturing 3D Printing Innovation
