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The Practice of Parametric and Participatory Design in the Creation of Visual Identities

2026-03-20Dissertação de mestrado Acesso aberto
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dc.contributor.advisorQuadros, Tomé
dc.contributor.authorEliana Maria Durbeck de Almeida Sampaio
dc.date.accessioned2026-09-15T07:39:40Z
dc.date.available2026-09-15T07:39:40Z
dc.date.issued2026-03-20
dc.description.abstractAs part of the Master’s Degree in Communication Design at College of Arts and Design Matosinhos, this project arises from an interest in finding new means of creation in the field of graphic design. With this in mind, this research project arises to explore the practice of parametric and participatory design in the creation of visual identities, something that reflects the role of the client and the public as active participants in this exercise. The project seeks to answer the following research question: To what extent can the combination of Parametric and Participatory Design increase the potential of visual identities? To answer these questions, a practice-based methodology was structured, initially focusing on theoretical and contextual research, as well as interviews with designers and creative coders in order to understand how this practice applies in real contexts. Subsequently, the creation of two web-accessible parametric tools, combined with user testing, allowed us to identify key elements and conclusions that consolidated the study of this practice. The results suggest the potential of this approach in creating flexible visual identities, highlighting the role of the public as part of the graphic exploration of identity and, consequently, influencing the public’s perception of identity itself.por
dc.identifier.tid204360200
dc.identifier.urihttp://hdl.handle.net/10400.26/64602
dc.language.isoeng
dc.rights.uriN/A
dc.subjectcommunication design
dc.subjectparametric design
dc.subjectparticipatory design
dc.subjectcreative coding
dc.subjectvisual identity
dc.titleThe Practice of Parametric and Participatory Design in the Creation of Visual Identitiespor
dc.typemaster thesis
dspace.entity.typePublication
thesis.degree.grantorEscola Superior de Artes e Design
thesis.degree.nameMestrado em Design

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