Loading...
Publication
Valorização dos guias-intérpretes certificados como stakeholders no processo de planeamento e gestão dos destinos turísticos em Portugal continental
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.72 MB | Adobe PDF |
Abstract(s)
O planeamento e gestão dos destinos turísticos é um processo complexo que tem
como finalidade o desenvolvimento turístico, para o qual é necessária a consideração de
dimensões como a competitividade, a inovação e a sustentabilidade. O referido processo
engloba diversas etapas, ferramentas e stakeholders, entre os quais os guias-intérpretes.
O presente estudo foi desenvolvido tendo como foco a análise da atuação dos
guias-intérpretes certificados enquanto stakeholders no processo de planeamento e gestão
dos destinos em Portugal continental. Assim, foi crucial a análise das diversas funções
associadas ao papel dos guias-intérpretes como storytellers, intérpretes, embaixadores,
entre outros. Através da sua condição de mediadores entre destinos e turistas, os guias intérpretes são um incontestável stakeholder dos destinos deparando-se, porém, com
alguns obstáculos à sua atuação como tal.
A pesquisa empírica recorreu a duas técnicas de recolha de informação:
questionários direcionados aos guias-intérpretes certificados em Portugal continental; e
entrevistas dirigidas a representantes de vários stakeholders considerados mais relevantes
para o estudo. Os 218 questionários permitiram auferir a opinião e perceção dos guias intérpretes quanto à sua atuação enquanto stakeholders no planeamento e gestão dos
destinos e, por outro lado, as seis entrevistas facilitaram a compreensão sobre a forma
como a atuação dos guias-intérpretes é entendida pelos demais stakeholders.
Os resultados comprovam que, apesar dos obstáculos internos e externos à
participação mais ativa dos guias-intérpretes no planeamento e gestão dos destinos, existe
um interesse partilhado por estes profissionais e restantes stakeholders em promover essa
participação. O estudo permitiu ainda chegar a um conjunto de medidas que possam
contribuir para a valorização destes profissionais e estimular a sua participação como
agentes do turismo, em particular no planeamento e gestão dos destinos turísticos em
Portugal continental.
The planning and management of tourist destinations is a complex process that aims to achieve the development of tourism. It requires the consideration of elements such as competitiveness, innovation and sustainability. This referred process involves many stages, tools and stakeholders, from which we can highlight the tourist guides. The focal point of the present study was the analysis of the performance area of certified tourist guides as stakeholders in the planning and management process of tourist destinations, in continental Portugal. Therefore, it was crucial to analyze the many roles associated with tourist guides as storytellers, interpreters, ambassadors, among others. When taking into account their role as mediators between destinations and tourists, the tourist guides are unquestionable destination stakeholders, who encounter some limitations regarding their performance as such. The empirical research includes two data collection techniques. The questionaries were administrated to certified tourist guides in continental Portugal, and the interviews were directed to stakeholder representatives in continental Portugal (who were perceived to be the most important for the study). The 218 questionaries permitted to obtain the opinion and perception of the tourist guides regarding their performance as stakeholders, in the planning and management of tourist destinations, whereas the six interviews provided an insight on how the tourist guides performance is perceived by the stakeholders. The results verify that, despite the internal and external constraints associated to a more active participation from the tourist guides in the planning and management, there is a shared interest (tourist guides and stakeholders) in promoting referred participation. The study also allowed to develop measures that aim to contribute to the valorization of these professionals and stimulate their participation as tourism agents, in particular, in the planning and management process of tourist destinations in continental Portugal.
The planning and management of tourist destinations is a complex process that aims to achieve the development of tourism. It requires the consideration of elements such as competitiveness, innovation and sustainability. This referred process involves many stages, tools and stakeholders, from which we can highlight the tourist guides. The focal point of the present study was the analysis of the performance area of certified tourist guides as stakeholders in the planning and management process of tourist destinations, in continental Portugal. Therefore, it was crucial to analyze the many roles associated with tourist guides as storytellers, interpreters, ambassadors, among others. When taking into account their role as mediators between destinations and tourists, the tourist guides are unquestionable destination stakeholders, who encounter some limitations regarding their performance as such. The empirical research includes two data collection techniques. The questionaries were administrated to certified tourist guides in continental Portugal, and the interviews were directed to stakeholder representatives in continental Portugal (who were perceived to be the most important for the study). The 218 questionaries permitted to obtain the opinion and perception of the tourist guides regarding their performance as stakeholders, in the planning and management of tourist destinations, whereas the six interviews provided an insight on how the tourist guides performance is perceived by the stakeholders. The results verify that, despite the internal and external constraints associated to a more active participation from the tourist guides in the planning and management, there is a shared interest (tourist guides and stakeholders) in promoting referred participation. The study also allowed to develop measures that aim to contribute to the valorization of these professionals and stimulate their participation as tourism agents, in particular, in the planning and management process of tourist destinations in continental Portugal.
Description
Keywords
Gestão turística Guias-intérpretes Planeamento turístico Portugal continental Stakeholders Tourist management Tourist guides Tourism planning Continental Portugal