Publication
Marketing of Food Ideas: a Digital Marketing Plan for the E-Commerce Start-up “Da MaMa”
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Leal, Maria do Carmo | |
| dc.contributor.author | Napoletano, Tommaso | |
| dc.date.accessioned | 2022-01-19T17:01:52Z | |
| dc.date.available | 2022-01-19T17:01:52Z | |
| dc.date.issued | 2021-11-29 | |
| dc.description.abstract | The aim of this thesis is the creation of a digital marketing plan following the SOSTAC model. A study was carried out which also included market research in which a small company has to be created. The main objective is to create a plan of action capable of providing a definite direction for the birth of a business such as Da MaMa. This resulted in a strategic plan on the SOSTAC framework model consisting of a series of steps whose purpose is to control the growth of Da MaMa's business. | pt_PT |
| dc.identifier.tid | 202888312 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.26/38923 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Business plan | pt_PT |
| dc.subject | Digital marketing | pt_PT |
| dc.subject | SOSTAC | pt_PT |
| dc.subject | Framework | pt_PT |
| dc.subject | Strategy | pt_PT |
| dc.title | Marketing of Food Ideas: a Digital Marketing Plan for the E-Commerce Start-up “Da MaMa” | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | restrictedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.grantor | Universidade Europeia | |
| thesis.degree.name | Master in Management (MiM) | pt_PT |
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