A carregar...
Publicação
Marketing of Food Ideas: a Digital Marketing Plan for the E-Commerce Start-up “Da MaMa”
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 2.86 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The aim of this thesis is the creation of a digital marketing plan following the SOSTAC model. A study was carried out which also included market research in which a small company has to be created. The main objective is to create a plan of action capable of providing a definite direction for the birth of a business such as Da MaMa. This resulted in a strategic plan on the SOSTAC framework model consisting of a series of steps whose purpose is to control the growth of Da MaMa's business.
Descrição
Palavras-chave
Business plan Digital marketing SOSTAC Framework Strategy