Marketing of Food Ideas: a Digital Marketing Plan for the E-Commerce Start-up “Da MaMa”

Napoletano, Tommaso

http://hdl.handle.net/10400.26/38923

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Authors

Napoletano, Tommaso

Advisor(s)

Leal, Maria do Carmo

Abstract(s)

The aim of this thesis is the creation of a digital marketing plan following the SOSTAC model. A study was carried out which also included market research in which a small company has to be created. The main objective is to create a plan of action capable of providing a definite direction for the birth of a business such as Da MaMa. This resulted in a strategic plan on the SOSTAC framework model consisting of a series of steps whose purpose is to control the growth of Da MaMa's business.