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Publication
A publicidade no feminino: anĂșncios e discursos sobre o papel da mulher na sociedade portuguesa
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 73.09 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
Este projeto de tese tem como intuito analisar a evolução da
publicidade dirigida ao pĂșblico feminino, num espaço
temporal entre 1950-2024.
O objetivo principal foi compreender a evolução da
linguagem dos anĂșncios publicitĂĄrios, enquadrando-os num
percurso histĂłrico, social e econĂłmico. Depois das leituras
sobre as ĂĄreas temĂĄticas que enquadram o estado da arte,
numa segunda fase da pesquisa foram recolhidos exemplos
de anĂșncios no espaço temporal definido.
Foi realizada uma recolha de temas mais alargada, tais como
anĂșncios a roupa, cosmĂ©ticos, perfumes, produtos de cabelo,
de menstruação e de limpezas domésticas, dos quais
posteriormente foram selecionados os mais relevantes e
significativos que se analisaram do ponto de vista formal,
visual e de conteĂșdo.
Tratando-se de uma tese projeto, a parte prĂĄtica do trabalho
passou pelo desenvolvimento de um livro que, aliando o
design editorial e o processo de edição, constitui um
documento sĂntese da investigação.
Como resultado desta pesquisa espera-se contribuir para o
conhecimento da årea, ao compilar num volume informação
relevante que nos permitiu registar a evolução da publicidade
portuguesas dirigida ao pĂșblico feminino.
This thesis project aims to analyze the evolution of advertising aimed at the female public, in a period between 1950-2024. The main objective was to understand the evolution of the language of advertisements, framing them within a historical, social, and economic context. After reading about the thematic areas that frame the state of the art, in a second phase of the research, examples of advertisements were collected in the defined time frame. A broader collection of themes was carried out, such as advertisements for clothing, cosmetics, perfumes, hair products, menstruation and household cleaning, from which the most relevant and significant were subsequently selected and analysed from a formal, visual and content point of view. As this is a thesis project, the practical part of the work involved the development of a book that, combining editorial design and the publishing process, constitutes a summary document of the research. As a result of this research, we hope to contribute to the knowledge of the area, by compiling relevant information into a volume that has allowed us to record the evolution of Portuguese advertising aimed at the female audience.
This thesis project aims to analyze the evolution of advertising aimed at the female public, in a period between 1950-2024. The main objective was to understand the evolution of the language of advertisements, framing them within a historical, social, and economic context. After reading about the thematic areas that frame the state of the art, in a second phase of the research, examples of advertisements were collected in the defined time frame. A broader collection of themes was carried out, such as advertisements for clothing, cosmetics, perfumes, hair products, menstruation and household cleaning, from which the most relevant and significant were subsequently selected and analysed from a formal, visual and content point of view. As this is a thesis project, the practical part of the work involved the development of a book that, combining editorial design and the publishing process, constitutes a summary document of the research. As a result of this research, we hope to contribute to the knowledge of the area, by compiling relevant information into a volume that has allowed us to record the evolution of Portuguese advertising aimed at the female audience.
Description
Keywords
Publicidade PĂșblico feminino Comunicação Design editorial