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EMPLOYER BRANDING: FROM THE TRADITIONAL PERSPECTIVE TO DIGITAL APPROACH

2022Artigo científico Acesso aberto
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dc.contributor.authorSantos, Vasco
dc.contributor.authorPinto dos Reis, Isabel
dc.contributor.authorCorreia Sampaio, Marta
dc.contributor.authorMartinho, Filipa
dc.contributor.authorCardoso, Jorge Rio
dc.date.accessioned2022-12-26T12:20:48Z
dc.date.available2022-12-26T12:20:48Z
dc.date.issued2022
dc.description.abstractThis study performs a literature review into employer branding, from a traditional perspective to a current digital approach. As we are now living in a Digital Age, and the new work generations are already born digital it is crucial to find ways to communicate with them. Employer Branding concept, although it has been around for a few years, it is still a concept with a lot to explore, in the sense of strengthening the relationship between the departments that deal with it and, above all, the search for tools needed to disseminate it. This study intends to facilitate that path, by presenting an exhaustive literature review of both, concept and models of Employer Branding, as a way to promote the research in the area.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.urihttp://hdl.handle.net/10400.26/42852
dc.language.isoengpt_PT
dc.subjectEmployer Brandingpt_PT
dc.subjectDigital Agept_PT
dc.subjectHuman Resources Departmentpt_PT
dc.titleEMPLOYER BRANDING: FROM THE TRADITIONAL PERSPECTIVE TO DIGITAL APPROACHpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.volume26pt_PT
person.familyNameSantos
person.familyNamePinto dos Reis
person.familyNameSampaio
person.familyNameMartinho
person.familyNameCardoso
person.givenNameVasco
person.givenNameIsabel
person.givenNameMarta
person.givenNameFilipa
person.givenNameJorge Rio
person.identifier.ciencia-id9A1D-5CC0-73C7
person.identifier.ciencia-idFD17-64D0-EA4F
person.identifier.ciencia-id1D1F-E5C3-2200
person.identifier.ciencia-id8812-33CE-1631
person.identifier.orcid0000-0002-3535-9377
person.identifier.orcid0000-0002-2008-9124
person.identifier.orcid0000-0003-0004-601X
person.identifier.orcid0000-0002-8089-9831
person.identifier.orcid0000-0002-4878-8509
person.identifier.scopus-author-id57197847924
person.identifier.scopus-author-id57220185634
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
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relation.isAuthorOfPublication.latestForDiscovery259733f2-5bf7-462f-89aa-632035458de8

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