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Publication
Tipografia experimental em sistemas generativos
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 7.06 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Este trabalho de projecto tem como objectivo a aplicação de sistemas generativos à tipografia e a sua transformação em elementos gráficos. A criação de uma nova linguagem visual foi inspirada em trabalhos e metodologias de designers como Paul McNeil, David Carson e Neville Brody, na área da tipografia, e tem como finalidade a experimentação pura, ou seja, o facto de a experiência ter valor por si mesma.
Para a criação deste projecto foi essencial estruturá-lo em duas fases. A primeira fase consistiu num enquadramento teórico, através da revisão de literatura, com o objectivo de adquirir conhecimentos por meio da revisão de artigos e livros de maneira introduzir e definir conceitos como: tipografia, arte generativa, sistemas generativos e como estes se aliam ao design, assim como, a capacidade de a tipografia ser um elemento visual no design gráfico e a forma como esta pode comunicar para além do seu significado enquanto representação gráfica de sons e palavras.
Posteriormente a segunda centra-se na experimentação e desenvolvimento do projecto prático que consistirá na apresentação de uma série de experiências visuais realizadas recorrendo à tipografia, arte generativa e respectivos métodos utilizadas no processo de criação, assim como, os resultados obtidos.
This project work aims the application of generative systems to typography and its transformation into graphic elements. The creation of a new visual language was inspired by the work and methodologies of designers such as Paul McNeil, David Carson and Neville Brody, in the area of typography, and has as its purpose a pure experience, that is, the value of the experience itself. For the creation of this project was essential structure it in two phases. The first phase consisted of a theoretical framework, through literature review, with the aim of acquiring knowledge through a review of articles and books in order to introduce and define concepts such as: typography, generative art, generative systems and how these allied with the design, as well as the ability of typography to be a visual element in graphic design and the way it can communicate beyond its meaning as a graphic representation of sounds and words. Subsequently, the second one focuses on the experimentation and development of the practical project, which will consist of the presentation of a series of visual experiments carried out using typography, generative art and respective methods used in the creation process, as well as the results obtained.
This project work aims the application of generative systems to typography and its transformation into graphic elements. The creation of a new visual language was inspired by the work and methodologies of designers such as Paul McNeil, David Carson and Neville Brody, in the area of typography, and has as its purpose a pure experience, that is, the value of the experience itself. For the creation of this project was essential structure it in two phases. The first phase consisted of a theoretical framework, through literature review, with the aim of acquiring knowledge through a review of articles and books in order to introduce and define concepts such as: typography, generative art, generative systems and how these allied with the design, as well as the ability of typography to be a visual element in graphic design and the way it can communicate beyond its meaning as a graphic representation of sounds and words. Subsequently, the second one focuses on the experimentation and development of the practical project, which will consist of the presentation of a series of visual experiments carried out using typography, generative art and respective methods used in the creation process, as well as the results obtained.
Description
Keywords
Tipografia Arte generativa Sistemas generativos Tipografia generativa Projeto de mestrado