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Publication
Plano de Marketing Estratégico para o BioEnergia
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.4 MB | Adobe PDF | |||
| 1.41 MB | Adobe PDF |
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Abstract(s)
O presente projeto consiste na apresentação de uma proposta de um Plano de Marketing Estratégico para uma incubadora empresarial de base tecnológica - BioEnergia. Esta incubadora visa ser um pólo dinamizador da instalação no Alentejo de empresas de base tecnológica na área das energias renováveis e do ambiente, seguindo uma perspectiva de valorização de recursos endógenos na região e com um foco especial na valorização energética de recursos. Este documento visa constituir ser um instrumento de planeamento, seguindo uma abordagem de marketing estratégico para a implementação da incubadora - BioEnergia. O BioEnergia será uma estrutura de desenvolvimento de projectos de spin-off de base tecnológica na área da bioenergia. Pretende proporcionar condições para a criação de novas empresas de Investigação e Desenvolvimento Tecnológico na área da bioenergia. Pretende ser uma incubadora de empresas tecnológicas. O projeto faz um diagnóstico energético Europeu e Nacional, seguindo-se uma caracterização do BioEnergia. Num terceiro capítulo sugere-se um plano de marketing estratégico para a incubadora de onde se concluirá a estratégia a seguir pela mesma.
This project is the submission of a proposal for a strategic marketing plan for a business incubator – Bioenergia. This incubator aims to be a dynamic center of the installation of the Alentejo technology-based companies in the area of renewable energy and the environment, following a view of enhancing endogenous resources in the region and with a special focus on energy recovery of resources. This document is meant as a planning tool, following a strategic marketing approach for the implementation of the business incubator - Bioenergia. The Bioenergy is a structure of project for development spin-off technology based in the area of bioenergy. It aims to provide conditions for the creation of new companies for Research and Technological Development in the area of bioenergy. It is intended as an incubator for technology companies. The project does a National and European energy diagnosis, followed by a characterization of Bioenergia. In the third chapter we suggest a strategic marketing plan for the incubator where it will conclude the strategy to be followed by the same.
This project is the submission of a proposal for a strategic marketing plan for a business incubator – Bioenergia. This incubator aims to be a dynamic center of the installation of the Alentejo technology-based companies in the area of renewable energy and the environment, following a view of enhancing endogenous resources in the region and with a special focus on energy recovery of resources. This document is meant as a planning tool, following a strategic marketing approach for the implementation of the business incubator - Bioenergia. The Bioenergy is a structure of project for development spin-off technology based in the area of bioenergy. It aims to provide conditions for the creation of new companies for Research and Technological Development in the area of bioenergy. It is intended as an incubator for technology companies. The project does a National and European energy diagnosis, followed by a characterization of Bioenergia. In the third chapter we suggest a strategic marketing plan for the incubator where it will conclude the strategy to be followed by the same.
Description
Keywords
Bioenergia Eficiência energética Sustentabilidade BioEnergia Energetic efficiency Sustainability