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Projeto de InternacionalizaĆ§Ć£o da Startup de Alta Tecnologia Talkguest
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| 2.48 MB | Adobe PDF |
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Abstract(s)
O presente projeto tem como principal objetivo a elaboraĆ§Ć£o de uma proposta de
internacionalizaĆ§Ć£o para a startup portuguesa Talkguest, na Ć”rea da alta tecnologia, um
software para o negĆ³cio do alojamento local.
O mundo encontra-se em rĆ”pida e forte mutaĆ§Ć£o, os mĆ©todos e ferramentas que
conhecemos hoje, jĆ” nĆ£o sĆ£o os mesmos de hĆ” dĆ©cadas atrĆ”s, forƧando as empresas a
modificarem os seus processos, formas de fazer negĆ³cio, estratĆ©gias e planos. A atividade
internacional tornou-se nĆ£o sĆ³ uma necessidade para o progresso e desenvolvimento das
organizaƧƵes como fundamental para a sua sobrevivĆŖncia.
No capĆtulo da revisĆ£o da literatura sĆ£o abordados conceitos-chave para o
desenvolvimento do projeto, tais como: a internacionalizaĆ§Ć£o, as teorias e paradigmas a ter
em consideraĆ§Ć£o no processo de decisĆ£o, as estratĆ©gias de internacionalizaĆ§Ć£o, as motivaƧƵes
e barreiras que determinam a procura pelo mercado internacional e a seleĆ§Ć£o do mercado.
A natureza do projeto envolve tambĆ©m uma metodologia primĆ”ria com o propĆ³sito
de perceber qual o comportamento das startups de tecnologia no mercado internacional, e
como tal foi elaborado um trabalho de campo onde se recolheram dados qualitativos junto de
especialistas e players de mercado. O projeto termina com a estratƩgia para a primeira
abordagem ao mercado internacional da Talkguest, tendo em consideraĆ§Ć£o toda a pesquisa
primƔria e secundƔria.
The main goal of this project is to develop an internationalization proposal for the portuguese high tech startup Talkguest, a rental software for the short term rental business. The world is rapidly and strongly changing, the methods and tools we know today are no longer the same as they were decades ago, forcing companies to modify their processes, ways of doing business, strategies and plans. International activity has become not only a necessity for the progress and development of organizations but also fundamental for their survival. The literature review contains the key concepts for the development of this project, such as: internationalization, theories to be taken into account in the decision-making process, internationalization strategies, motivations and barriers that determine the demand for the international market and finally the selection of the market. The nature of this project also involves a primary methodology with the purpose of understanding the behavior of high tech startups in the international market, to do so, a fieldwork was elaborated where qualitative data were collected from specialists and market players. The project ends with the strategy for Talkguest's first approach to the international market, taking into account all primary and secondary research.
The main goal of this project is to develop an internationalization proposal for the portuguese high tech startup Talkguest, a rental software for the short term rental business. The world is rapidly and strongly changing, the methods and tools we know today are no longer the same as they were decades ago, forcing companies to modify their processes, ways of doing business, strategies and plans. International activity has become not only a necessity for the progress and development of organizations but also fundamental for their survival. The literature review contains the key concepts for the development of this project, such as: internationalization, theories to be taken into account in the decision-making process, internationalization strategies, motivations and barriers that determine the demand for the international market and finally the selection of the market. The nature of this project also involves a primary methodology with the purpose of understanding the behavior of high tech startups in the international market, to do so, a fieldwork was elaborated where qualitative data were collected from specialists and market players. The project ends with the strategy for Talkguest's first approach to the international market, taking into account all primary and secondary research.
Description
Keywords
InternacionalizaĆ§Ć£o Mercado EstratĆ©gia Startup Lean Global Startup Software Tecnologia Born Global