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Publication
O (Eco)turismo durante a pandemia: diagnóstico, perspetivas e vias de captação e fidelização de turistas em Góis
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 7.44 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O turismo em espaço rural em Portugal e no mundo tem crescido bastante nos
últimos anos, diversificando, assim, a oferta turística e a importância das áreas de baixa
densidade enquanto destinos turísticos. Com as novas dinâmicas e a necessidade de atrair,
cada vez mais, novos turistas e residentes ao interior, o ecoturismo surge como resposta
a estes paradigmas. O ecoturismo, fundamentalmente desenvolvido em espaços rurais,
consiste num turismo iminentemente sustentável e responsável quanto à preservação e
proteção do ambiente, promovendo o bem-estar da comunidade local através da redução
dos impactos negativos durante a visita, de forma a ter uma experiência positiva para
quem visita e para quem recebe.
A realização deste projeto, centrado no estágio profissionalizante, tem o objetivo
de diversificar um produto turístico em crescimento – o ecoturismo, através da fidelização
dos turistas, aumentando a procura turística no concelho de Góis, proporcionando uma
oferta turística mais sustentável e tornando o produto mais atrativo num contexto de
pandemia. Para isso, propus-me efetuar um estágio no posto de turismo na Câmara
Municipal de Góis com o objetivo de analisar o setor turístico local e a transformação
pandémica, centrando-me na avaliação dos paradigmas do turismo, assim como na análise
da capacidade de carga do município tendo em vista, atendendo às estratégias nacionais
e internacionais, responder às necessidades turísticas durante e após a pandemia.
O presente documento é composto, primeiramente, por uma parte teórica, que
contextualiza a temática a analisar, nomeadamente o turismo em espaço rural, o
ecoturismo e o turismo em tempos de pandemia, e, numa segunda parte, mais prática,
pretende relatar o meu estágio curricular de três meses, bem como apresentar os
resultados obtidos através do meu trabalho realizado em colaboração com a entidade de
acolhimento, o posto de turismo de Góis, através da participação em ações desenvolvidas
pelo mesmo, assim como através da realização de questionários destinados a agentes
turísticos locais, turistas e Goienses.
The rural tourism in Portugal and around the world it’s increasing significantly and becoming more diversified from the past years. Those changes have modified the tourism offer as well as the tourism destinations. New dynamics and the need to attract, more and new tourists, as well as residents to the interior of the countries, has been a goal for some councils. Ecotourism emerges as a response to these paradigms. Ecotourism is fundamentally developed in rural areas and consists of imminently sustainable and responsible tourism in terms of preserving and protecting the environment. This type of conscious tourism promotes the well-being of the local community. By reducing the impacts caused during the visits the Ecotourism is able to create a positive experience for the tourists as well as the hosts. This project alongside the internship aims to diversify a growing tourism product - ecotourism, through the loyalty of tourists, increasing tourist demand in the village of Góis and providing a sustainable tourism offer. In addition, it plans to make the local products more attractive in a pandemic context. To achieve that, I proposed to have the experience of an internship at the tourism office in the Câmara Municipal de Góis in order to analyze the local tourism and the pandemic transformation. I am focusing on the evaluation of the tourism paradigms, as well as analyzing the carrying capacity of the council to respond to the needs, applying national and international strategies. Firstly, this document is composed of a theory part, where it is contextualized the theme and analyses tourism in rural areas, ecotourism, and tourism in times of pandemic. The second part becomes a bit more practical and intends to report my three-month curricular internship, as well as present the results from my collaborative work with the council and the Góis tourism office. To support my research, we act local activities and interviewed local tourist agents, tourists and Goienses.
The rural tourism in Portugal and around the world it’s increasing significantly and becoming more diversified from the past years. Those changes have modified the tourism offer as well as the tourism destinations. New dynamics and the need to attract, more and new tourists, as well as residents to the interior of the countries, has been a goal for some councils. Ecotourism emerges as a response to these paradigms. Ecotourism is fundamentally developed in rural areas and consists of imminently sustainable and responsible tourism in terms of preserving and protecting the environment. This type of conscious tourism promotes the well-being of the local community. By reducing the impacts caused during the visits the Ecotourism is able to create a positive experience for the tourists as well as the hosts. This project alongside the internship aims to diversify a growing tourism product - ecotourism, through the loyalty of tourists, increasing tourist demand in the village of Góis and providing a sustainable tourism offer. In addition, it plans to make the local products more attractive in a pandemic context. To achieve that, I proposed to have the experience of an internship at the tourism office in the Câmara Municipal de Góis in order to analyze the local tourism and the pandemic transformation. I am focusing on the evaluation of the tourism paradigms, as well as analyzing the carrying capacity of the council to respond to the needs, applying national and international strategies. Firstly, this document is composed of a theory part, where it is contextualized the theme and analyses tourism in rural areas, ecotourism, and tourism in times of pandemic. The second part becomes a bit more practical and intends to report my three-month curricular internship, as well as present the results from my collaborative work with the council and the Góis tourism office. To support my research, we act local activities and interviewed local tourist agents, tourists and Goienses.
Description
Keywords
Desenvolvimento rural Turismo Sustentável Ecoturismo Pandemia COVID-19 Góis Rural development Sustainable Tourism Ecotourism Covid-19 Pandemic