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Recrutamento na era digital e a atratividade da carreira policial
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Orientador(es)
Resumo(s)
Num contexto em que as forças de segurança enfrentam um preocupante défice de recrutamento, a Polícia de Segurança Pública vê-se confrontada com a necessidade de se reinventar comunicacionalmente, especialmente no domínio do recrutamento, para continuar a cumprir a sua mui nobre missão – garantir a ordem e a tranquilidade pública.
Hodiernamente verifica-se uma necessidade premente de comunicar com autenticidade e propósito, como fator estratégico de valorização institucional e de legitimação social, sob pena de estarmos a contribuir para a perda de empatia, confiança e conexão.
Procurámos compreender de que forma a coerência entre discurso e prática pode gerar confiança e identificação. Este estudo analisa como a comunicação digital, as redes sociais e o employer branding podem contribuir para a renovação da imagem institucional da PSP e reforçar a atratividade da carreira policial junto das novas gerações.
Da perspetiva evolutiva, a PSP não pode nem deve alhear-se do desenvolvimento, este estudo evidencia que uma comunicação integrada, participativa e humanizada, é capaz de posicionar a PSP como uma organização moderna, transparente e próxima dos cidadãos – onde a autoridade se conjuga com a empatia e o serviço público se reafirma como vocação
In a context where law enforcement agencies face a concerning shortage of recruitment, the Public Security Police finds itself compelled to reinvent its communication approach – particularly in the field of recruitment – to continue fulfilling its noble mission of maintaining public order and safety. There is today an urgent need to communicate with authenticity and purpose, as a strategic factor for institutional value and social legitimacy, without which empathy, trust, and connection risk being eroded. This study seeks to understand how coherence between discourse and practice can foster trust and identification. It examines how digital communication, social media, and employer branding can contribute to renewing the institutional image of the Public Security Police and enhancing the attractiveness of the police career among younger generations. From an evolutionary perspective, the PSP cannot and should not stand apart from social and technological progress. The study demonstrates that an integrated, participatory, and humanized communication strategy can position the PSP as a modern, transparent, and community-oriented organization – one in which authority is balanced with empathy and public service is reaffirmed as a vocation.
In a context where law enforcement agencies face a concerning shortage of recruitment, the Public Security Police finds itself compelled to reinvent its communication approach – particularly in the field of recruitment – to continue fulfilling its noble mission of maintaining public order and safety. There is today an urgent need to communicate with authenticity and purpose, as a strategic factor for institutional value and social legitimacy, without which empathy, trust, and connection risk being eroded. This study seeks to understand how coherence between discourse and practice can foster trust and identification. It examines how digital communication, social media, and employer branding can contribute to renewing the institutional image of the Public Security Police and enhancing the attractiveness of the police career among younger generations. From an evolutionary perspective, the PSP cannot and should not stand apart from social and technological progress. The study demonstrates that an integrated, participatory, and humanized communication strategy can position the PSP as a modern, transparent, and community-oriented organization – one in which authority is balanced with empathy and public service is reaffirmed as a vocation.
Descrição
Trabalho individual final do Curso de Comando e Direção Policial
Palavras-chave
atratividade comunicação conexão recrutamento redes sociais career attractiveness communication connection recruitment social media
Contexto Educativo
Citação
Editora
Licença CC
Sem licença CC