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Publication
Branding, rebranding e design social: o caso da APAV (Associação Portuguesa de Apoio à Vítima)
| Name: | Description: | Size: | Format: | |
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| 11.3 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Ser designer oferece uma oportunidade de força e
inspiração para a mudança social. Os vários contextos que
vivemos em sociedade desafiam-nos constantemente,
enquanto designers, a ações socialmente responsáveis.
Temos a responsabilidade de reflexão no que diz respeito
ao combate da comunicação desleal, fútil e gananciosa.
Somos livres de produzir com as melhores intenções. Este
projeto reforça a necessidade de um design mais
participativo, num mundo saturado do apelo ao consumo e
da indiferença – a linguagem da ação social.
O objetivo do projeto é aplicar os estudos de referências
teóricas e visuais de design, branding, identidade visual, e
design social, no redesenho da Associação sem fins
lucrativos e de voluntariado APAV (Associação Portuguesa
de Apoio à Vítima). Pretende-se reposicionar a associação,
propondo uma atualização da sua identidade visual e da sua
comunicação com o público-alvo e a sociedade civil em
geral. Procura-se incentivar a ação útil, no âmbito da
atividade enquanto designer, e a sua importância, não
apenas como contributo social, mas também de
autossatisfação e crescimento.
Being a designer provides an opportunity for strength and inspiration towards social change. The various contexts we experience in society constantly challenge us, as designers, to socially responsible actions. We have the responsibility to think about how to contest dishonest, futile, and greedy communication. We are free to produce with the best intentions. This project emphasizes the need for a more participatory design, in a world saturated with the appeal to consumption and indifference - the language of social action. The project's aim is to apply theoretical and visual reference studies of design, branding, visual identity, and social design, in the rebranding of the non-profit and volunteer association APAV (Portuguese Association for Victim Support). The purpose is to reposition the organization, proposing a renovation of its visual identity and its communication with its target and society in general. It seeks to encourage meaningful actions, within the scope of activity as a designer, and its importance, not only as a social contribution, but also of self-satisfaction and growth.
Being a designer provides an opportunity for strength and inspiration towards social change. The various contexts we experience in society constantly challenge us, as designers, to socially responsible actions. We have the responsibility to think about how to contest dishonest, futile, and greedy communication. We are free to produce with the best intentions. This project emphasizes the need for a more participatory design, in a world saturated with the appeal to consumption and indifference - the language of social action. The project's aim is to apply theoretical and visual reference studies of design, branding, visual identity, and social design, in the rebranding of the non-profit and volunteer association APAV (Portuguese Association for Victim Support). The purpose is to reposition the organization, proposing a renovation of its visual identity and its communication with its target and society in general. It seeks to encourage meaningful actions, within the scope of activity as a designer, and its importance, not only as a social contribution, but also of self-satisfaction and growth.
Description
Keywords
Branding Rebranding Design social APAV