Loading...
Publication
Redefinição do CompSet do Hotel InterContinental Porto – Palácio das Cardosas
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 5.52 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Este estudo introduzido no relatório de estágio procura redefinir o CompSet do Hotel
InterContinental Porto – Palácio das Cardosas, enfrentando o desafio da escassez de
literatura face ao tema de competitors tanto primários como secundários. A competição
constante na indústria hoteleira aliada à constante ameaça de hotéis novos e substitutos
exige uma análise competitiva diária. Desta forma, recorre-se a uma revisão bibliográfica
conjugada com a análise dos 5 atributos mais mencionados na revisão bibliográfica: preço,
tamanho, segmentação de mercado, product type e localização, aos hotéis de 5 estrelas da
cidade Porto. Esta pesquisa revela que a identificação do CompSet varia, mostrando que
cada hotel pondera os atributos de uma maneira única e que a complexidade deste
processo de definição de CompSet necessita de um estudo mais abrangente incluindo a
perspetiva dos consumidores na escolha de hotéis.
This internship report seeks to re-define the CompSet of the Hotel InterContinental Porto - Palácio das Cardosas, facing the challenge of the lack of literature on the subject of both primary and secondary competitors. The Constant competition in the hotel industry combined with the constant threat of new and replacement hotels requires a nearly daily competitive analysis. We therefore used a literature review combined with an analysis of the 5 most mentioned attributes in literature: price, size, market segmentation, product type and location, for 5-star hotels in the city of Porto. This research reveals that identifying a CompSet varies, showing that each hotel weighs up the attributes in a unique way and that the complexity of this process of defining CompSet requires a more comprehensive study including the perspective of consumers when choosing hotels.
This internship report seeks to re-define the CompSet of the Hotel InterContinental Porto - Palácio das Cardosas, facing the challenge of the lack of literature on the subject of both primary and secondary competitors. The Constant competition in the hotel industry combined with the constant threat of new and replacement hotels requires a nearly daily competitive analysis. We therefore used a literature review combined with an analysis of the 5 most mentioned attributes in literature: price, size, market segmentation, product type and location, for 5-star hotels in the city of Porto. This research reveals that identifying a CompSet varies, showing that each hotel weighs up the attributes in a unique way and that the complexity of this process of defining CompSet requires a more comprehensive study including the perspective of consumers when choosing hotels.
Description
Keywords
Attributes Selection Competitors CompSet Revenue Management Hotel Managers