Exploring the role of graphic design in enhancing the brand identity and menu designs of restaurants: a case study approach

Publication

dc.contributor.advisor	Pinto, António Gorgel
dc.contributor.author	Kokurina, Valeria
dc.date.accessioned	2024-01-23T17:46:25Z
dc.date.available	2024-01-23T17:46:25Z
dc.date.issued	2023-12
dc.description.abstract	This Thesis examines the important role of graphic design in improving restaurant branding and menu design using a case study approach. The aim is to explore how effective graphic design strategies can help create a strong brand presence and compelling menu design in the restaurant industry. It includes two design projects: the development of the visual identity for an ice cream restaurant and a salad restaurant. The effectiveness of these graphic design interventions in increasing awareness, attracting customers, and conveying brand personality is analyzed and discussed. The findings provide valuable insight into the world of restaurant branding and the impact of well-executed graphic design on creating a successful business identity.	pt_PT
dc.identifier.tid	203478169	pt_PT
dc.identifier.uri	http://hdl.handle.net/10400.26/49287
dc.language.iso	eng	pt_PT
dc.subject	Visual identity	pt_PT
dc.subject	Graphic design	pt_PT
dc.subject	Branding	pt_PT
dc.title	Exploring the role of graphic design in enhancing the brand identity and menu designs of restaurants: a case study approach	pt_PT
dc.type	master thesis
dspace.entity.type	Publication
rcaap.rights	openAccess	pt_PT
rcaap.type	masterThesis	pt_PT
thesis.degree.grantor	Instituto de Arte, Design e Empresa - Universitário
thesis.degree.name	Design e Cultura Visual	pt_PT