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Exploring the role of graphic design in enhancing the brand identity and menu designs of restaurants: a case study approach
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Resumo(s)
This Thesis examines the important role of graphic design
in improving restaurant branding and menu design using a
case study approach. The aim is to explore how effective
graphic design strategies can help create a strong brand
presence and compelling menu design in the restaurant
industry.
It includes two design projects: the development of the
visual identity for an ice cream restaurant and a salad
restaurant. The effectiveness of these graphic design
interventions in increasing awareness, attracting customers,
and conveying brand personality is analyzed and discussed.
The findings provide valuable insight into the world of
restaurant branding and the impact of well-executed graphic
design on creating a successful business identity.
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Palavras-chave
Visual identity Graphic design Branding