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Design de comunicação sustentável: relatório de estágio no Banco Atlântico Europa
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 10.35 MB | Adobe PDF |
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Abstract(s)
O tema principal do presente relatório prende-se com o mundo do Design e com a capacidade de definir um plano estratégico de comunicação para ajudar o Banco Atlântico Europa na adoção de melhores práticas ambientais, sociais e de governance.
Introduzir a sustentabilidade no dia a dia das pessoas, tem vindo a ser um desafio cada vez mais recorrente. Este desafio está interligado com o fato de o próprio conceito atual de sustentabilidade não estar consolidado.
Com o propósito de comunicar, envolver e mobilizar os seus colaboradores, o Banco Atlântico Europa assumiu um compromisso com a sustentabilidade e impacto, com o objetivo de construir uma cultura de promoção do crescimento sustentável e da cidadania, por meio de uma liderança comprometida e inovadora.
Desta forma, o presente relatório pretende fundamentar as atividades realizadas dentro da área do Design de comunicação, com uma revisão de literatura cuidada, acrescentando valor ao projeto que me foi atribuído durante o estágio no Banco Atlântico Europa.
The main theme of this report concerns the world of Design and the ability to define a strategic communication plan to help Banco Atlântico Europa in the adoption of better environmental, social and governance practices. Introducing sustainability into people's daily lives has become an increasingly recurring challenge. This challenge is interlinked with the fact that the current concept of sustainability is not consolidated. With the purpose of communicating, involving and mobilizing its employees, Banco Atlântico Europa has made a commitment to sustainability and impact, with the objective of building a culture of promoting sustainable growth and citizenship, through a committed and innovative leadership. Thus, this report aims to substantiate the activities carried out within the area of Communication Design, with a careful review of the literature, adding value to the project that was assigned to me during the internship at Banco Atlântico Europa.
The main theme of this report concerns the world of Design and the ability to define a strategic communication plan to help Banco Atlântico Europa in the adoption of better environmental, social and governance practices. Introducing sustainability into people's daily lives has become an increasingly recurring challenge. This challenge is interlinked with the fact that the current concept of sustainability is not consolidated. With the purpose of communicating, involving and mobilizing its employees, Banco Atlântico Europa has made a commitment to sustainability and impact, with the objective of building a culture of promoting sustainable growth and citizenship, through a committed and innovative leadership. Thus, this report aims to substantiate the activities carried out within the area of Communication Design, with a careful review of the literature, adding value to the project that was assigned to me during the internship at Banco Atlântico Europa.
Description
Keywords
Design Design de comunicação Design gráfico Sustentabilidade Marketing