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Relatório de estágio na Agência LabDesign: a influência do Design na criação e na dinâmica da marca
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 33.77 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
O presente relatório de estágio, apresentado ao IADE –
Faculdade de Design, Tecnologia e Comunicação da
Universidade Europeia, retrata a experiência do mestrando
durante o estágio curricular de três meses na agência
Labdesign, realizado no âmbito da conclusão do Mestrado em
Design e Cultura Visual para a obtenção do título
correspondente.
O tema de investigação deste relatório incide sobre as temáticas
que suportaram os projetos elaborados no estágio, expondo
conceitos e matérias dirigidas à prática projetual do mesmo,
interligando processos e conceitos do design gráfico e branding.
O primeiro capítulo dirige-se ao enquadramento teórico, onde
marcam presença processos de pensamento criativo, processos
de design e design thinking, no sentido de guiar as ideias e
projetar todo o seu potencial. De seguida, é realizada uma
abordagem à anatomia gráfica, que apresenta conceitos básicos
dirigidos ao design gráfico, e ainda, uma parte dedicada à
marca, ao branding e à identidade de marca, com um processo
direcionado à criação de uma identidade de marca, que é depois
confrontado e reforçado com base nos temas anteriormente
abordados, nomeadamente o processo de design e design
thinking.
Posteriormente, na parte dedicada ao enquadramento do estágio
existe uma apresentação à entidade de acolhimento e a toda a
dinâmica que visa o âmbito, a escolha e os objetivos traçados no
contexto da realização do estágio.
No último enquadramento, relativo à prática, são expostos todos
os resultados dos projetos desenvolvidos na agência,
acompanhados dos briefings, das abordagens, dos conceitos,
das justificações e de todas as práticas, processos e métodos
aplicados pelo mestrando.
This internship report, presented to IADE – Faculdade de Design, Tecnologia e Comunicação of Universidade Europeia, portrays the experience of the master's student during his three-month stay at the Labdesign agency, carried out in a curricular context within the scope of the conclusion of the master’s degree in Design and Visual Culture and obtaining the corresponding title. The research theme of this report focuses on the themes that supported the projects elaborated in the internship, exposing concepts and subjects directed to the project's practice, linking processes, concepts of graphic design and branding. The first chapter addresses the theoretical framework in which they are present, creative thought processes, design processes and design thinking in order to guide ideas and project their full potential. Then, an approach to graphic anatomy, which presents basic concepts aimed at graphic design. And also, a part dedicated to the brand, branding and brand identity with a process aimed at creating a brand identity, which is then confronted and reinforced based on the themes previously addressed, namely the design and design thinking process. Subsequently, in the part dedicated to framing the internship, there is a presentation to the host entity and all the dynamics aimed at the scope, choice and objectives outlined in the context of the internship. The third and last framework, aimed at practice, all the results of the projects developed at the agency are exposed, followed by briefings, the approaches, the concepts, the reasons and all the practices, processes and methods applied by the student.
This internship report, presented to IADE – Faculdade de Design, Tecnologia e Comunicação of Universidade Europeia, portrays the experience of the master's student during his three-month stay at the Labdesign agency, carried out in a curricular context within the scope of the conclusion of the master’s degree in Design and Visual Culture and obtaining the corresponding title. The research theme of this report focuses on the themes that supported the projects elaborated in the internship, exposing concepts and subjects directed to the project's practice, linking processes, concepts of graphic design and branding. The first chapter addresses the theoretical framework in which they are present, creative thought processes, design processes and design thinking in order to guide ideas and project their full potential. Then, an approach to graphic anatomy, which presents basic concepts aimed at graphic design. And also, a part dedicated to the brand, branding and brand identity with a process aimed at creating a brand identity, which is then confronted and reinforced based on the themes previously addressed, namely the design and design thinking process. Subsequently, in the part dedicated to framing the internship, there is a presentation to the host entity and all the dynamics aimed at the scope, choice and objectives outlined in the context of the internship. The third and last framework, aimed at practice, all the results of the projects developed at the agency are exposed, followed by briefings, the approaches, the concepts, the reasons and all the practices, processes and methods applied by the student.
Description
Keywords
Design gráfico Branding Anatomia gráfica Design process Design thinking