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Publication
Applicability of artificial intelligence in e-commerce fashion platforms
| Name: | Description: | Size: | Format: | |
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| 25.39 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
A inovação tecnológica e a democratização da inteligência
artificial (IA) têm vindo a alavancar o potencial de sucesso em
todas as áreas que conhecemos hoje, com expectativas do que
ainda está para vir. A presente dissertação propõe uma análise
das aplicações da IA na indústria da moda, particularmente nas
plataformas de marcas de moda do comércio eletrónico, e de
que forma está a ter impacto na esfera pessoal do consumidor,
particularmente no processo de tomada de decisão dos
consumidores da Geração Z. O âmbito da IA tem vindo a evoluir
de tal forma que permitiu às empresas não só melhorar a sua
oferta e a procura dos clientes, como também proporcionar uma
experiência de compra que vai para além da “seleção e compra”
mecânica: os pontos de contacto impulsionados pela IA
influenciam e enriquecem cada fase do processo de tomada de
decisão, seja de forma mais positiva ou negativa. Em última
análise, esta dissertação pretende proporcionar ao leitor um
melhor conhecimento sobre a IA e o comércio eletrónico de
moda, bem como delinear o seu impacto no comportamento
online do consumidor.
Technological innovation and democratization of artificial intelligence (AI) have been leveraging the potential success in every field we know today, while more is yet to come. The following dissertation proposes an analysis of AI achievements within the fashion industry, particularly in e-commerce fashion brand platforms, and how it is impacting the consumer personal sphere, particularly the decision-making process of Gen-Z consumers. The field of AI has been evolving in such a way that allows companies to not only improve their supply and customer demand, but also provide a shopping experience that goes beyond the mechanical “select and buy“: AI-driven touchpoints influence and enrich each stage of the decision-making process, whether more positively or negatively. Ultimately, this dissertation intends to provide the reader a better knowledge of AI and fashion e-commerce joining applications, and to delineate its impact on the online customer journey.
Technological innovation and democratization of artificial intelligence (AI) have been leveraging the potential success in every field we know today, while more is yet to come. The following dissertation proposes an analysis of AI achievements within the fashion industry, particularly in e-commerce fashion brand platforms, and how it is impacting the consumer personal sphere, particularly the decision-making process of Gen-Z consumers. The field of AI has been evolving in such a way that allows companies to not only improve their supply and customer demand, but also provide a shopping experience that goes beyond the mechanical “select and buy“: AI-driven touchpoints influence and enrich each stage of the decision-making process, whether more positively or negatively. Ultimately, this dissertation intends to provide the reader a better knowledge of AI and fashion e-commerce joining applications, and to delineate its impact on the online customer journey.
Description
Keywords
Inteligência artificial Comércio eletrónico Plataformas digitais de moda Comportamento do consumidor