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Publication
Pictografia em movimento
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 901.74 KB | Adobe PDF | |||
| 12.79 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Os pictogramas e o movimento estão presentes no nosso dia a dia mas são poucos os exemplos que relacionam estas duas temáticas. Neste contexto, o presente estudo, realizado no âmbito do design de informação, teve como objetivo analisar a pertinência da introdução de movimento a uma realidade que é vista como predominantemente analógica. Assim, tendo por base conceitos teóricos, estudos de caso e os resultados de uma investigação de campo que incluiu entrevistas, questionários e focus group, foram criadas e testadas propostas especulativas de introdução de movimento em treze pictogramas do sistema AIGA. Através dos exercícios efetuados concluiu-se que a introdução de movimento poderá ser um contributo importante para facilitar a interpretação de pictogramas e para permitir a sua evolução em novas vertentes, tais como incentivar ao comportamento cívico, reforçar o contexto da mensagem e criar elos emocionais.
Pictograms and movement are part of our daily life but there are few examples relating these two themes. The current study, undertaken as a Masters degree project in Information Design, aims to analyse the relevance of introducing movement to a medium that is considered to be mainly analogical. Based on theoretical concepts, case studies and the results of a field work that included interviews, questionnaires and focus group, were created and tested hypothetical proposals to introduce movement to thirteen AIGA system pictograms. Through the exercises undertaken, it was concluded that the introduction of movement may be an important contribution to facilitate the interpretation of pictograms and to allow their evolution to new dimensions, such as fostering civic behaviour, strengthening message context and creating emotional ties.
Pictograms and movement are part of our daily life but there are few examples relating these two themes. The current study, undertaken as a Masters degree project in Information Design, aims to analyse the relevance of introducing movement to a medium that is considered to be mainly analogical. Based on theoretical concepts, case studies and the results of a field work that included interviews, questionnaires and focus group, were created and tested hypothetical proposals to introduce movement to thirteen AIGA system pictograms. Through the exercises undertaken, it was concluded that the introduction of movement may be an important contribution to facilitate the interpretation of pictograms and to allow their evolution to new dimensions, such as fostering civic behaviour, strengthening message context and creating emotional ties.
Description
Keywords
Design visual Pictograma Design de informação:Movimento Comunicação Sistema AIGA Projeto de mestrado