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Abstract(s)
Este estudo examina de que modo a gestão de design, informada pela análise de tendências, pode acelerar a transição para a economia circular através do envolvimento de consumidores e comunidades na extensão da vida útil dos produtos. O enquadramento teórico assenta em dois eixos complementares: a análise de tendências, que lê sinais de mudança e os converte em linhas de ação traduzidas pela gestão de design em modelos de negócio e rotas de implementação; e a economia circular, em rápida afirmação, mas ainda com lacunas quanto à participação do consumidor. O projeto Looper constitui o objeto de aplicação, enquanto plataforma digital que integra o sentido comunitário e pedagógico para facilitar práticas sustentáveis de reparação, reutilização, partilha, aluguer, recondicionamento e upcycling criativo. A metodologia articula a revisão de literatura com uma exploração qualitativa e uma fase projetual, que culmina na prototipagem funcional de uma aplicação e na construção da identidade visual e posicionamento estratégico da marca. Identificam-se princípios operacionais para reduzir fricções e envolver o consumidor e define-se a arquitetura do ecossistema informação e a proposta de valor da plataforma. Conclui-se que a gestão de design informada por tendências melhora a usabilidade e confiança de serviços, acelera a adoção de práticas circulares e prolonga a vida útil dos produtos, gerando valor social e ambiental.
This study examines how design management, informed by trend analysis, can accelerate the transition to a circular economy by engaging consumers and communities in extending product lifespans. The theoretical framework rests on two complementary axes: trend analysis, which interprets signals of change and converts them into lines of action that design management translates into business models and implementation pathways; and the circular economy, which is rapidly advancing yet still marked by gaps in understanding consumer participation. The Looper project serves as the application case: a digital platform with community and educational components that enables repair, reuse, sharing, rental, reconditioning and creative upcycling. The methodology combines literature review, qualitative inquiry and a design phase, culminating in a functional application prototype and the definition of the brand’s visual identity and strategic positioning. The study identifies operational principles to reduce friction and foster user engagement, and defines the information-ecosystem architecture and the platform’s value proposition. Findings indicate that trend-informed design management improves service usability and trust, accelerates the uptake of circular practices and extends product lifetimes, generating social and environmental value.
This study examines how design management, informed by trend analysis, can accelerate the transition to a circular economy by engaging consumers and communities in extending product lifespans. The theoretical framework rests on two complementary axes: trend analysis, which interprets signals of change and converts them into lines of action that design management translates into business models and implementation pathways; and the circular economy, which is rapidly advancing yet still marked by gaps in understanding consumer participation. The Looper project serves as the application case: a digital platform with community and educational components that enables repair, reuse, sharing, rental, reconditioning and creative upcycling. The methodology combines literature review, qualitative inquiry and a design phase, culminating in a functional application prototype and the definition of the brand’s visual identity and strategic positioning. The study identifies operational principles to reduce friction and foster user engagement, and defines the information-ecosystem architecture and the platform’s value proposition. Findings indicate that trend-informed design management improves service usability and trust, accelerates the uptake of circular practices and extends product lifetimes, generating social and environmental value.
Description
Keywords
Economia circular Análise de tendências Mudança de comportamentos Extensão de ciclos de vida Ferramentas e práticas de design