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Publication
Social responsibility as an organizational strategy: what does it mean and how to do it?
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Authors
Advisor(s)
Abstract(s)
This paper raises the questions of the efforts and difficulties that we encounter when
attempting to include social responsibility into the strategy of for-profit organizations. The paper
consists of five parts. In the introduction, I discuss some aspects of the implementation of
social responsibility in organizational strategy, the methodology adopted in this work and the
main objectives of the paper. In the next section on the organization's strategy I only refer the
general issues of strategy formation, aiming to generate the basic instruments of analysis, i.e.
criteria of CSR analysis from the perspective of the organization's strategy. In the part related
to social responsibility of organizations I discuss the evolution of this concept and some
proposals for the use of CSR initiatives into the strategy of the organizations. Next, in the
main part of the paper I present some theoretical proposals taken from subject literature and
two of the many examples taken from practice, or how specific organizations have made the
implementation of social responsibility into their organizational strategy. The paper finishes
with endnotes, in which I discuss the issue of the limitations of this approach raised by
different authors and a few personal reflections.
Description
Comunicação apresentada na 9th Iberoamerican Academy of Management Conference “The Future of Entrepreneurship and Innovation in Iberoamerica”, 3-5 de dezembro de 2015, Universidad del Desarrollo, Santiago do Chile.
Keywords
Social responsibility CSR Strategy For-profit organization bottom line & triple bottom line